IDDBA’s Insight to 2025 Guiding Trends Leading the Dairy, Deli and Bakery Industries
Written by Heather Prach
Heather Prach serves as the Vice President of Education and Industry Relations at the International Dairy Deli Bakery Association (IDDBA), a nonprofit organization based in Madison, Wisconsin, that has been serving the dairy, deli, bakery, cheese, and supermarket foodservice industries since 1964. In her role, Prach oversees the development and delivery of educational resources and industry insights to IDDBA members. Through these initiatives, Prach continues to support IDDBA’s mission to provide members with the tools and knowledge necessary to grow their businesses in the dynamic dairy, deli, and bakery sectors.
In today’s fast-paced world, consumers are increasingly prioritizing convenience when it comes to meal prep. With busy schedules, many are turning to pre-made meals or partially prepared ingredients that simplify cooking without sacrificing flavor. According to Datassential’s 2024 report, half of all at-home meals now involve pre-made elements, showcasing the growing preference for ready-to-eat or easy-to-assemble options. These meals save time and reduce the complexity of cooking, while still delivering delicious results.
“Consumers are looking for efficiency in the kitchen,” says Jonna Parker from Circana. Pre-cooked proteins, meal kits, and ready-to-heat dishes have become go-to choices for many, turning what would be a complex recipe into a straightforward assembly task. Appliances like microwaves and air fryers, which are used more frequently by younger generations, are also driving this shift toward quicker meal prep.
Despite the focus on convenience, today’s consumers still care deeply about taste and quality. There is a noticeable trend toward upgrading pre-made foods with creative touches. Store-bought pizzas can be transformed into gourmet meals with fresh toppings like burrata or arugula, while pre-packaged desserts can be enhanced with artisanal sauces or a sprinkle of edible gold dust. This trend demonstrates that indulgence and convenience don’t have to be mutually exclusive—small changes can make a big impact.
Sustainability is also playing a key role in shaping food trends. Consumers are more conscious than ever about their environmental impact, favoring brands that offer eco-friendly packaging and sustainable food practices. In particular, multi-purpose products that cater to different meal types or dietary needs are growing in popularity. Reducing food waste and embracing sustainable practices are becoming essential for companies to stay in tune with consumer values.
The demand for innovation in the food industry continues to grow. With 86% of consumers eager to try new foods, there is an increasing desire for fresh, exciting culinary experiences. From limited-time offerings to multicultural flavor explorations, consumers are seeking bold, unexpected dishes. Pop-up flavors and exclusive collaborations are creating buzz, tapping into consumers’ hunger for novelty.
Social media is further fueling food trends, especially among younger generations. Platforms like TikTok and Instagram not only shape what people eat but also drive purchasing decisions. Viral food trends, quirky flavor combinations, and nostalgia-driven creations are increasingly becoming part of the cultural zeitgeist. Consumers are more likely than ever to try something new simply because they’ve seen it online.
As consumer preferences evolve, the food industry is adapting by offering products that are quick, creative, and sustainable. The demand for convenient, flavorful, and innovative meals is stronger than ever, and brands that can balance these needs will thrive in this fast-moving market. From transforming simple ingredients into luxury meals to introducing new flavors, the future of food is all about simplicity, indulgence, and endless possibilities.
