As a Senior Manager of Global Business Development (Tech) at Amazon, Michael Manley plays a pivotal role in shaping the future of consumer trust through the innovative Transparency program. With a focus on brand experience, Michael is responsible for implementing and operationalizing this groundbreaking item-level serialization service, which is rapidly becoming a global standard for ensuring product authenticity and safety. His leadership extends to a dedicated team that empowers global operations and cultivates a robust network of third-party Transparency Service Providers, ensuring that the program is not only scalable but also effective in enhancing consumer confidence.
