VP of Sales,
Badger Plug Company
Troy Hoehne is Vice President of Sales at Badger Plug Company, a Wisconsin-based manufacturer serving customers across the paper, film, foil, and broader industrial converting markets. With more than 25 years of experience in B2B sales leadership, customer service, pricing strategy, and business development, Troy has built a career focused on driving sustainable growth while developing strong, customer-centered sales teams.
Troy is passionate about modernizing the sales approach by aligning people, processes, and technology. He focuses on maximizing revenue opportunities through real-time analytics, customer profitability insights, and a deep understanding of customer personas. He has led initiatives focused on sales process improvement, business intelligence, market expansion, pricing strategy, and creating stronger alignment between inside and outside sales teams to better meet the evolving expectations of today’s customers.
Outside of work, Troy is a husband, father of three, and grandfather who enjoys staying active and spending time with family and friends. He believes that the same principles that build strong personal relationships, trust, communication, and accountability are also the foundation of successful business partnerships.
