Join us for the Sales Rewired afternoon session, a panel discussion featuring industry-leading marketing leaders. Panelists Troy Hoehne, Nicole Onesti, Chris Gromowski, and Martin Kyles will share real-world examples of how they modernized sales to match how customers buy today. Moderating the panel will be Jen Fietz, the founder and CEO of Stoke RGA, a manufacturing-focused growth agency.
- Nicole Onesti – CMD Corporation
- Troy Hoehne – Badger Plug Company
- Martin Kyles – Maflex America, Inc.
- Chris Gromowski – Inseer
Nicole Onesti
Nicole Onesti is the Corporate Marketing Manager at CMD Corporation, where she leads marketing strategy for a global capital equipment manufacturer serving the converting and alternative energy industries. With more than 20 years of experience in marketing, communications, and manufacturing, Nicole specializes in connecting marketing strategy with business growth through digital marketing, content, brand development, sales enablement, and emerging technologies.
Throughout her career, Nicole has helped manufacturing organizations evolve how they reach customers, generate demand, and support complex B2B sales cycles. She is particularly passionate about finding practical ways to use AI, automation, data, and digital tools to help marketing and sales teams work smarter, strengthen customer engagement, and create measurable business impact.
Beyond her role at CMD, Nicole serves as Co-Chair of Women in the 5P Industries (Wi5P), helping advance networking, professional development, mentorship, and leadership opportunities across the pulp, paper, printing, packaging, and plastics industries
Troy Hoehne
Troy Hoehne is Vice President of Sales at Badger Plug Company, a Wisconsin-based manufacturer serving customers across the paper, film, foil, and broader industrial converting markets. With more than 25 years of experience in B2B sales leadership, customer service, pricing strategy, and business development, Troy has built a career focused on driving sustainable growth while developing strong, customer-centered sales teams.
Troy is passionate about modernizing the sales approach by aligning people, processes, and technology. He focuses on maximizing revenue opportunities through real-time analytics, customer profitability insights, and a deep understanding of customer personas. He has led initiatives focused on sales process improvement, business intelligence, market expansion, pricing strategy, and creating stronger alignment between inside and outside sales teams to better meet the evolving expectations of today’s customers.
Outside of work, Troy is a husband, father of three, and grandfather who enjoys staying active and spending time with family and friends. He believes that the same principles that build strong personal relationships, trust, communication, and accountability are also the foundation of successful business partnerships.
Martin Kyles
Martin Kyles is the President/CEO of Maflex America, Inc., a tissue converting machinery manufacturer and service center located in De Pere, Wisconsin. Before assuming the role of President/CEO in 2015, Martin served as North American Sales Director of Maflex America, Inc. for three years. Martin began his career as Technical Service Manager of Fabio Perini North
America, a role he held for 21 years. He is a graduate of Concordia University-Wisconsin.
Chris Gromowski
Chris Gromowski is a growth and business development leader, entrepreneur, and Marine Corps veteran with more than 16 years of experience across enterprise sales, manufacturing, technology, government contracting, and early stage organizations. As Director of Growth at Inseer, he leads market expansion, strategic partnerships, enterprise development, and go-to market initiatives for an emerging workplace safety technology company.
His approach to growth is rooted in Gap Selling principles identifying the true pain points of a target audience, validating those challenges through direct customer conversations, and using feedback to continuously refine both the product and go-to-market strategy. He has built and refined outbound sales frameworks, cold-calling systems, and scalable business development processes designed to create stronger product-market alignment, deeper customer adoption, and long-term brand stickiness.
Outside of his professional work, Chris serves on the Board of Directors and as a Strategic Advisor for Dogs2DogTags and is also involved with Brown County Honor Flights, The Reboot Project, and the University of Wisconsin–Green Bay Alumni Board.
A UW–Green Bay graduate, Chris is currently pursuing his MBA and continues to combine leadership, entrepreneurship, growth, and service throughout his professional and community work.
