On September 24, 2024, at the Hilton Garden Inn at 1160 W. Park Place in Milwaukee, WI, GBIG and Wikoff Color put together an outstanding event – Driving the Future of Packaging. Go to:www.greenbayinnovationgroup.com/events – packaging to sign up.
We are witnessing commercial printing companies expanding their focus to packaging, labels, and a wide variety of areas beyond traditional printing services. We had a group of us attend the Color Ink, Inc. in Sussex, WI open house for their 40-year celebration. Color Ink is a premier commercial printer evolving to meet the need of market demands! We witnessed the shift from their offset to digital capabilities which offer more flexibility and faster turnaround. We saw the integration of small and wide format printing for posters, displays, signage, point of purchase and other promotional products. With the growth of e-commerce, printing companies are now offering customized packaging solutions including branded products. Color Ink, Inc. has added capabilities in the corrugated and carton packaging with unique finishing capabilities, die cutting, enhancements with special coatings, and vibrant metallic foils.
Color Ink has added fulfillment services and print management services managing the entire process including inventory management and fulfillment. The diversification helps commercial printers stay competitive and relevant in the increasing digital world where traditional print demand is declining.
