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JP Morgan: Is it all one big AI trade?

JP Morgan: Is it all one big AI trade?

Artificial intelligence is the buzzword everywhere you go: The NASDAQ 100 is up +15% year-to-date, hyperscalers are expected to spend +$750 billion on capex (and that estimate seems to rise each earnings season), and LLM companies, such as Anthropic and OpenAI, have increased revenues at an unbelievable pace (Anthropic’s annualized revenue run rate reportedly rocketed from $9 billion to $47 billion in about six months). All of this is happening after two years of +20% S&P 500 returns, amid geopolitical conflicts, tariffs, the worst energy shock in history1 and consumer confidence near historic lows2—so it’s understandable that many investors feel uneasy.

AI is a broad ecosystem (not a single narrow trade)

A lot of attention this year has gone to chips and memory. Companies like Sandisk, TSMC and SK Hynix are up sharply, and the semis index is up +39% year-to-date as their net income is becoming a more significant contributor to the S&P 500.

Semi net income has accelerated

Next-twelve-month net income as a % of S&P 500

Source: FactSet. Data as of July 23, 2026.
Source: FactSet. Data as of July 23, 2026.

This line chart shows next-twelve-month net income as a percentage of the S&P 500 from 2020 through 2026, under the title “Semi net income has accelerated” with the subtitle “Next-twelve-month net income as a % of S&P 500.” The vertical axis ranges from 4% at the bottom to 20% at the top in increments of 2%, and the horizontal axis spans years from ’20 through ’26 with annual markers. A source note at the bottom reads “Source: Bloomberg Finance L.P. Data as of July 23, 2026.” The line begins at approximately 5.5% in early 2020, moves in a narrow range between roughly 5% and 6% through 2020 and 2021, rises slightly to a local peak near 6.2% in mid-2021, then declines to a trough of approximately 4.5% in mid-2022. From late 2022 onward the line rises steadily and continuously, climbing from about 5% in early 2023 through roughly 6.5% by mid-2023, continuing upward to approximately 8% by early 2024, reaching about 9.5% by late 2024, and accelerating further to around 13% by mid-2025. The line then rises more steeply through late 2025, reaching approximately 15.5% to 16% before a sharp upward spike brings it to approximately 18.5% by the end of the series in 2026.

But performance hasn’t been confined to a small corner of the market. Across the full AI value chain, the theme has been working. An analysis conducted of five different AI baskets containing 148 companies spanning the AI ecosystem (data centers, chips, memory, cooling, hyperscalers, electrification, software, etc.) revealed the following results:

  • 70% of names are up year-to-date.
  • The median company is up over 20%, outperforming the S&P 500 year-to-date by about 10 ppts.
  • Eight of the 11 sectors are represented, and 40% of names are ex-tech.
  • Divided by sub-industry, over 2/3 of subgroups are positive.

In other words, AI is showing up as a distributed theme across the value chain.

AI isn’t the only success story

AI and the AI supply chain are an important driver, but they’re not the only thing working.

The most obvious non-AI driver this year has been geopolitics: With the conflict in the Middle East, energy is the top-performing sector in the S&P 500 so far this year, supported by elevated energy prices. That’s an idiosyncratic driver but could reverse.

Beyond that, there are more sustainable themes contributing to performance. Nearshoring remains top of mind, and industrials is a leading sector—driven not only by AI narratives, but also by a broader shift toward domestic and regional investment. Certain sub-sectors within healthcare and financials have performed well, as have certain materials. As Q2 earnings season ramps up, we expect 10 of 11 sectors to post positive earnings growth (six of those in double digits).

Ultimately, AI is likely to be a success story for the entire market. If someone said, “I’m worried the email trade is taking over the market,” it may sound strange—same for “mobile.” Those are technological advancements that became inseparable from corporate productivity and profitability. Over time, AI will become inseparable from the broader market as well. We’re just not there yet.

What does this mean for your portfolio?

The AI story is real and will likely be an integral part of portfolios in the years to come. But diversification, and the inherent importance it has for achieving your long-term goals, is still critical.

One encouraging development over the past year is that when semiconductors were “risk-off” (defined as one-month rolling compounded daily returns that are less than -5%), other sectors in the S&P 500 weren’t necessarily risk-off too. From a portfolio construction standpoint, this is positive: On days when the semiconductor trade hasn’t worked, other parts of the portfolio have, on average, held up better.

Semis selloff ≠ market selloff

% of days sector is risk-off when Semiconductors are risk off, Year-to-Date

Source: Bloomberg Finance L.P. Data as of July 17, 2026. Note: Risk-off is defined as whenever 1-month rolling compounded daily returns are less than -5%.

This bar chart shows the percentage of days each sector is risk-off when semiconductors are risk-off, year-to-date, under the title “Semis selloff ≠ market selloff” with the subtitle “% of days sector is risk-off when Semiconductors are risk off, Year-to-Date.” The vertical axis ranges from 0% to 100% in increments of 10%, and the horizontal axis lists seven categories from left to right: Consumer Discretionary, Industrials, Financials, Consumer Staples, Health Care, Utilities, and Energy. A source note at the bottom reads “Source: Bloomberg Finance L.P. Data as of July 17, 2026. Note: Risk-off is defined as whenever 1-month rolling compounded daily returns are less than -5%.” Each bar is labeled with its value at the top, and the bars are arranged in descending order: Consumer Discretionary is 86%, Industrials is 59%, Financials is 55%, Consumer Staples is 45%, Health Care is 45%, Utilities is 41%, and Energy is 18%.

There’s also more breadth: Year-to-date, the average stock is up more than the market-cap weighted index. And importantly, the market is also not tech-blind—i.e., not all tech is being treated equally. After years of nearly perfect correlation between semiconductors and software, the two assets have become much less correlated over the past year as markets reassess who wins in an AI world. Once Claude Cowork came out, it became increasingly clear that parts of traditional software could be challenged as AI capabilities improve.

Post Claude Cowork, Software and Semi correlations have plunged

Software 1-year rolling correlation to Semiconductors

Source: Bloomberg Finance L.P. Data as of July 17, 2026.
Source: Bloomberg Finance L.P. Data as of July 17, 2026.

This line chart shows the software 1-year rolling correlation to semiconductors from 2018 through 2026, under the title “Post Claude Cowork, Software and Semi correlations have plunged” with the subtitle “Software 1-year rolling correlation to Semiconductors.” The vertical axis ranges from 0 to 1 in increments of 0.1, and the horizontal axis spans years from ’18 through ’26 with annual markers. A source note at the bottom reads “Source: Bloomberg Finance L.P. Data as of July 3, 2026.” A vertical dashed reference line is positioned near the far right at 2026 and is annotated “Claude Cowork launch.” The line begins at approximately 0.65 in early 2018, rises to a range of about 0.75 to 0.80 through 2018 and 2019 with a peak near 0.82, then moves lower before dropping to approximately 0.56 in early 2020. It then rises to about 0.90 across 2020 into early 2021, declines through 2021 to around 0.65 to 0.70, and then drops to approximately 0.45 in late 2021 into early 2022. The line then rises unevenly through 2022 and 2023 to roughly 0.85 in mid-2023, moves lower through 2024 to about 0.63, and rises again to approximately 0.80 in mid-to-late 2025. At the point of the “Claude Cowork launch” reference line at 2026, the line turns downward and falls from about 0.78 to approximately 0.29 by the end of the series.

Another divergence emerging more recently is within the hyperscalers. Hyperscaler capex has been the engine of the AI trade for the last few years: Hyperscalers spend, the market rewards them for impressive growth, and the broader AI universe benefits alongside them. But markets are increasingly wary of sustained high spend as these behemoths gradually draw down their cashflows.

Alphabet’s earnings results are a clear example. Despite delivering impressive cloud revenue and a continued ballooning backlog, investors focused on the other side of the equation: Management again guided capex higher and reported its first negative quarter of free cash flow since its initial public offering (IPO). We’re seeing the market become more critical—and more discriminating—across hyperscalers as investors try to separate AI winners from losers. Long-term, the success (or failure) of the hyperscalers to generate an acceptable return on investment on their heavy capex investments, will likely be correlated with the returns of the AI ecosystem.

Ultimately, we think we’re only in the early innings of the AI tech cycle as AI has become much more useful in agentic form. Over time, AI’s reach will continue to grow and extend well beyond technology alone.

  1. According to the International Energy Agency.
  2. University of Michigan. Data as of July 2026.

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