What a great day of learning, conversation, and practical ideas at our Sales Rewired event!
A huge thank you to Miron Construction Co., Inc. for hosting us and to our speakers Matt Seitz of UW-Madison, Bill Koehne of Packerland Websites, Rick Stokes of Sun Chemical and Brad Cebulski of BConnected for sharing their knowledge and showing how AI can become a practical tool for sales, marketing, research, and manufacturing.

Throughout the day, we explored how businesses can use AI as a researcher and personal assistant. AI helps to organize information, reduce repetitive tasks, uncover insights, and give people more time to focus on the work that needs a human touch.
Attendees also took a deeper look at market management and selling principles:
- Tools that can make market and customer research faster and easier
- How better AI prompts can lead to better, more useful results
- Understanding exactly who your target customer is, instead of trying to reach everyone
- Turning research and information into something actionable
Our afternoon panel continued the conversation with real-world perspectives from Jen Fietz of Stoke RGA, Nicole Onesti of CMD, Troy Hoehne of Badger Plug, Chris Gromowski of InSeer, and Martin Kyles of Maflex.
The message throughout the day was clear: AI can help us work faster, research smarter, and automate more, but people are still at the center of building relationships, making connections, and turning information into action.
Thank you to our speakers, panelists, and everyone who joined us for Sales Rewired. These are exactly the conversations Green Bay Innovation Group wants to bring to the 5P industries as we learn, adapt, and prepare for what’s next.
Marty Ochs
Rick Stokes
Matt Seitz
Bill Koehne
