Why did the Green Bay Innovation Group and the International Dairy Deli Bakery Association choose Appleton, WI to host the 5P Showcase Expo on February 25-26-25? Wisconsin and the Great Lakes States companies are the largest suppliers of Packaging and Food Products in the United States! Wisconsin has sixty-nine label companies with close to ninety plants and the Converting Industry has over three hundred companies involved in Converting in Wisconsin. Appleton, WI, and the surrounding area has over 110 companies involved in the Packaging Market. Appleton was the founding of the Paper Industry with the likes of Kimbery-Clark, Appleton Paper, Neenah Paper and twelve other paper companies on the Fox River. Appleton is called the PAPER VALLEY! Today, we need to call Appleton the PACKAGING VALLEY!
The Green Bay Innovation Group has done extensive research on the 5P and Converting Industries. We are breaking out each industry to better understand the impact on the Wisconsin Economy. We will focus on the label industry.
The Label demand in the United States is projected to reach $21.9 billion by 2033. Sales of labels are valued at $15.7 billion in 2023 to expand at 4.3% CAGR annually in the USA and the global market will reach $67.36 by 2033. The labels in food packaging are 25% of the market share of label production followed by the Pharmaceutical Industry and the Chemical Industry! We are witnessing that new requirement by Governments, Transparency, Brand awareness, and Sustainability are driving the growth of the label market. The printed label and packaging market in 2024 are valued at $517.9 billion.
We are witnessing the growing adoption of digital printing increasing the consumption of sleeve labels. Digital printing technologies provide advantages over other printing technologies in several categories such as cost, time, and lower barrier requirements in the packaging sector. Sleeve labels used in beverage bottles and containers are required for aesthetic design, and coloring options to meet the market demand with a much broad range of color. However, Flexo Printing remains the biggest printing technology for high-volume label production followed by offset printing.
The label printing industry is an ever-evolving market. Companies are looking for innovative labels to differentiate themselves, meet compliance regulations, improve transparency, sustainability, tracking, and inventory!
The 5P Showcase Expo will address these issues with outstanding speakers and exhibitors on February 25th and 26th.
