The Transition to Sustainable Packaging is Proving Difficult, Slow and Challenging for the Food Packaging and Food Manuacturing Industries!
Packaging Manufacturers that can provide fully integrated solutions are extremely critical. In most cases, Food companies must work with manufacturers and suppliers. Food Processors that can streamline the process and reduce the complexity of transitioning to sustainable packaging will still have challenges. The company will have to integrate packaging machines, packaging material, printing, converting, labeling along with technical expertise for the complete packaging process.
The shift to sustainable packaging provides an opportunity to rethink how products are currently being packaged! By collaborating with design, production, machinery manufacturers, etc. you can review your current process with new alternatives. We have seen new innovative packaging technologies come onto the market to reduce the amount of material used without increasing costs. The collaboration not only ensures a smoother transition to sustainable packaging, its sets a high standard for the industry and customers.
Consumer awareness and education are the key to success of sustainable packaging initiatives. Companies should actively communicate the benefit of their sustainable packaging choices, explaining these decisions contribute to a healthier planet and the consumer. It fosters loyalty and encourages you to purchase your products.
Finally, measuring the environmental impact of new packaging is critical for tracking progress and making data decisions with new packaging technologies like RFID and QR Codes. Smart packaging that utilizes QR Codes, Barcodes, RFID, and other Digital Identities engage consumers, very authenticity and trace the product’s journey. Metrics such as reduced carbon footprint or the percentage of recycled material used should be monitored and analyzed communicating it with the end consumer!
The transition to sustainable packaging in the Food Industry is undoubtedly challenging for companies and complying with new FDA regulations require a significant challenge. Those who master the key elements will enjoy significant rewards in terms of consumer demand for their products.
Wisconsin and the Great Lakes States have all the resources to provide the solutions for packaging!