Wisconsin has a high concentration of National, International, and Local Companies in Paperboard, Corrugated, and Packaging. We have seen investments from local companies like Green Bay Packaging, Great Northern, and Menasha leading the way! We have seen a 2.3 cagr growth rate in the industry projected through 2030. However, the tariffs have created great uncertainty in the packaging industry!
We are seeing KEY TRENDS in Paperboard Packaging in 2025-2026.
- Sustainability has become a standard, and consumers are prioritizing environmentally friendly packaging solutions. Companies are adopting sustainable practices to comply with regulations and consumer preference for their products. However, prices are still a driving factor in consumer purchases!
- We will witness mass personalization with individual digital printing and the ability of brands to personalize packaging. We will witness modern designs, new ink color spectrum, foils, embossing, etc. to enhance brand selection.
- The integration of artificial intelligence (AI), the internet (loT) and automation in printing, finishing, and bindery will meet the growing demand for high-quality packaging in shorter times!
- The Packaging Industry will be equipped with interactive technologies such as QR Codes, NFC, RFID, etc. by becoming a standard feature.
- We will witness a clean and functional design trend featuring clear and compelling messages but also cost effective and sustainable aligning with the expectations of environmentally conscious consumers. Keep it Simple, by presenting a noticeably clear message!
- To address global challenges such as rising material costs, supply chain delays, companies will focus on strong local partnerships, with US Based Companies.
The paperboard packaging industry stands at the forefront of a revolution fueled by Innovation, sustainability, personalization, and operational efficiencies.
