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6 Ways to Make Your Website a Powerful Recruiting Tool

Packerland Websites logo

A commercial contractor I spoke with recently said he didn’t need a website. What he needed were more employees! In today’s tight job market, he was missing out on a golden opportunity. Why not create a website that kicks butt as a recruitment tool? As employees are hired and the organization takes on more work, the website pays for itself.
The planning that goes into every website developed by Packerland Websites begins with the same important question: What are your business objectives? If you have jobs to fill, employee recruitment might be at the top of your list. How can a company use its website for recruitment? Here are 6 tips.

Give recruits a reason to choose you

Serious job seekers will research employers online before they apply for a job. An attractive, user-friendly company website will contribute to the strength of your brand. Visitors to a website should see images and text describing the company’s history, capabilities, products, and services. The employment page can tout the advantages of competitive wages, insurance benefits, 401(k), vacation, paid holidays, work schedule, etc.

Post job descriptions in real time

Companies often have more than one position open. To save time and labor, a business can post job openings in real time. A website makes it easy to announce each opening and post its job description. The job postings are readily available 24/7, convenient to anyone searching after hours.

Direct candidates to applications 

The most useful recruitment feature on a website is a simple pathway to the employment opportunities pages. The link can direct candidates to the online/printable application and application instructions. An Employment Quick Link in the footer of every page also brings candidates to the application link.

Streamline application processing

Human Resources employees have automatic access to applications immediately after the applications are submitted. The website forwards applications to the staff’s email inboxes. The staff can instantaneously prequalify the candidates and advance to the next phase of the hiring process.

Update WordPress content with ease 

Adaptable content for recruitment WordPress (our content management system), makes it easy for multiple users to change and update content. This flexibility is helpful at businesses because the staff is able to modify the text according to specific application requirements and processes.

Add Job Recruitment Features

Dress up your website with features that will resonate with potential employees:

  • Clickable “Now Hiring” button on the Home page
  • Employee testimonials, either written or video
  • “Meet our Staff” pages that include photos and professional bios
  • Employee profiles as Blogs and Vlogs
  • Job satisfaction surveys
  • Photos, videos, and articles that demonstrate the company culture
  • Compensation, training, and benefit package information prominently displayed

Contact Packerland Websites

If you have jobs to fill, are you giving recruits a good reason to choose you? Your brand is more important than ever in today’s competitive job market. Packerland Websites can help you build that brand and attract talented employees. Give us a call today, 920-826-5901.

How to Recruit Top Talent in a Candidate-Driven Market

six job seekers sitting down

By Cheryl Jackson

15dots

Recruitment is critical to the success of an organization. Recruiters are the face of a company. A well-trained recruiter can be such a positive first face that a job candidate sees and a favorable example of what’s to come. Therefore, recruiters shouldn’t just be paper pushers who review applications and schedule interviews. Instead, a recruiter needs to represent the company and sell the company to a prospective employee.

Recruit Smart: Make Positive Connections 

Even if job applicants aren’t ultimately qualified for available roles, the applicants are members of the community where your company sits. Thus, they will advocate for or against your company. What recruiters need to realize is that each applicant that comes into the company is a potential connection point in the community. Each person who has a positive connection or negative connection with your company is part of the woven fabric of positive or negative connections in the community. Consider these two scenarios:

  • Everyone I met at the interview was so welcoming.
  • They interviewed me, but I never heard back from them.

Be Responsive: Offer Feedback to Job Candidates

Even if the organization doesn’t hire a job candidate, it’s important to show appreciation and offer feedback to the applicant. Here’s an example of positive feedback, “We so enjoyed meeting you. We hope you apply again. We recommend you get XYZ education or experience.” Applicants walk away with a positive experience, helpful advice, and a solid connection point. Most job candidates appreciate constructive feedback from recruiters, especially developmental ideas that will help them land the right job. 

Stay Positive: Build a Stellar Brand Reputation 

Job applicants who had positive experiences with a recruiter are more likely to speak positively about an organization. Their comments sow the seeds of your organization’s reputation. Plus, perhaps someone they speak with will become the next rock-star employee your organization hires.

Put the Pros to Work for You: Outsource Recruitment

Many organizations outsource aspects of their hiring process to a recruiter or staffing company. Sometimes, a job candidate doesn’t know that the recruiter isn’t a member of the organization. In my experience working with external recruiters, the challenging part was ensuring that they were familiar enough with our organization and job openings to sell them to potential employees. The fact is, they might make five phone calls to recruit for your organization, but in the sixth phone call, recruit for something different altogether. Yet, they have a similar goal as internal recruiters – filling jobs. 

External recruiters want to fill jobs as quickly as possible. Thus, they offer job candidates the best experience possible. They want to stay employed with their recruiting company, so it’s to their benefit to leave a positive impression. They want a candidate coming back to them personally the next time the candidate is looking for a job. In general, both internal and external recruiters need to ensure the applicant has a positive experience with the company.

Find Talent: Make Recruitment a Priority

Recruitment isn’t something you can rush through or do on the side. On the contrary, recruiters are the linchpin of an organization. Recruitment needs to be a priority for an organization because recruiters play a key role in finding and hiring the right talent. But if a job applicant isn’t a good fit, recruiters should leave them with a positive impression and useful feedback. 

Elevate Employee Selection: Contact 15dots®

For more employee recruitment, selection and retention tips, contact 15dots. 15dots perfected tools and methods to elevate employee selection success above the industry norm. Let us show you how.

About 15Dots

15 Dots LLC, based in Neenah, Wisconsin, trains HR leaders and organizational personnel to adopt a rigorous employee selection process that is repeatable, scalable, and teachable. 15dots refers to five ability tests and 10 behavior-based interview dimensions critical to employee selection. 

15dots removes the “gut instinct” associated with employee selection. Consequently, hiring decisions are based on data alone. “No more guessing” is the company’s tagline. When employers match people with jobs, good things happen. Not only does production increase, but employee engagement and job satisfaction increase as well.

About the Author, Cheryl Jackson

Cheryl L. Jackson is a business consultant with a doctorate in industrial/organizational psychology. She has over 15 years of experience working with Fortune 500 companies. Cheryl specializes in selection and assessment, organizational design, and change management. She is a member of the 15dots team and has a passion for advancing employee engagement in the workplace through employee selection, development, and diversity, equity, and inclusion. Cheryl is a lecturer, entrepreneur, author, and speaker promoting engagement in all areas of life.

Green Bay Innovation Group

Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.

Contact Information

Phone: 608-698-3333 
martinpochs@gmail.com
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