Month: October 2024

For immediate release.
For more information, contact:

• Marty Ochs, 608-698-3333 martinpochs@gmail.com;
• Steve Van Dyke, 608-451-2554 Steve@greenbayinnovationgroup.com;
• or AJ Buran 262-370-9563  AJBuran@outlook.com

Discover the Future of Packaging at the 5P Showcase Expo

GREEN BAY WI Oct. 1, 2024: Green Bay Innovation Group (GBIG) and International Dairy Deli
Bakery Association (IDDBA) will partner for a premier Packaging Showcase Expo. This event is set to
take place February 25-26, 2025, at the Fox Cities Exhibition Center 355 W. Lawrence St. Appleton,
Wisconsin. The expo promises to unveil the latest innovations in packaging technology, focusing
on sustainability and high-tech solutions tailored for the food, dairy, deli, bakery, and retail
markets.

The Green Bay Innovation Group and the International Dairy Deli Bakery Association are
finalizing a outstanding group of speaker’s with a focus on Sustainable Packaging for all to better
understand the challenges and issues.

What is Sustainable Packaging and Why is it proving to be so difficult especially for the Food
Packaging Industry? As we know, Food Packaging producers are under increasing pressure to
transition to sustainable packaging. The shift is driven by environmental concerns, meeting
consumers expectations and government policies. The benefits are clear: Sustainable Packaging
enhances brand image, company image, appeals to eco-concious consumers and significantly
reduces environmental impact. However, despite the advantages, food produces face significant
challenges in making the transition. The challenges include sectors requiring different types of
food packaging and materials: Chilled Food, Frozen Food, Dairy Products, Over the Counter
Foods, Fast Foods, Ambient Fruit and Vegetables plus a variety of other forms of packaging to
meet this diverse requirements.

Based upon industry reports, rigid plastics are around 45% of the market for food and that
number pose a significant challenge due to the lack of alternatives. Rigid Plastic is inexpensive
and very easy to produce to meet the increasing demand for food packaging. The Food Industry
is one of the bright spots in American Manufacturing with substantial growth projected through
2030.

The issues are:

• Lack of Understanding of Sustainable Packaging Alternatives. Food Producers often lack the knowledge about different options available and the economic implications of these choices on the product life cycle. Without a clear understanding of the process, cost and impact on the product, it makes it difficult to commit to a new packaging solutions. The common bias is that Sustaible Packaging is always more expensive!
• The Complexity of Current Packaging Solutions involves mutiple suppliers with the technical expertise to fully understand the whole process of making the changes! The transition requires a complete overhaul of all the systems from product design to developing the entire production cycle.
• The lack of competent professional resources who can navigate this complex transition especially at the company. We have witnessed the past decades the trend to outsource the elements of the production process leading to the fragmentation of expertise. The transition of the entire system needs to be redesigned for sustainability with people with technical skills and understanding of the process!

Wisconsin and the Great Lakes States have vast resources to come up with the solutions for the
Food Packaging Industry to meet the needs of Sustainable Packaging. Wisconsin has superior
manufacturers of equipment and the largest supplier of Food Packaging in the USA. Wisconsin
has outstanding Paper, Pulp, Corrugated, Board, Film, Plastics, Flexible Packaging, Label and
Converting Industries.

The 5P Showcase Expo will be an outstanding event to learn and grow with the industry. Go to:
www.greenbayinnovationgroup.com/events – 5P Showcase to register to exhibit or attend!