Green Bay Innovation Group
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Box Latch Products shopping cart more than doubled over 25 days utilizing TikTok…a Wisconsin Success Story!

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Like us, you may never have considered TikTok as a marketing option. Our introduction to this platform occurred as a result of one person stopping at our table at the PackExpo Emerging Brands Summit on October 23, 2022 in Chicago’s McCormick Place.

A picture containing text, indoor, wall, office

A guy named Corry Connors asked to shoot a short video and post it to his 80,000 TikTok followers. We said, “Sure, why not?” Within days of its November 3 posting it went viral. It has now been seen by nearly 2 million viewers with 39.4k likes, 1,773 comments and 574 shares. Though not all sales could be linked to the TikTok video, purchases on our BoxLatch™ Products shopping cart more than doubled over the next 25 days.

As it turned out Cory also hosts a sustainable packaging website and does podcasts. The amazing success of the TikTok video prompted Cory to invite BoxLatch™ CEO, Jim Wilson, to do a podcast. It was posted on December 7. Wouldn’t you know it, the success of that has led to an invitation for Jim to apply for a position as a speaker at the AICC (Independent Packaging Association) Xperience Conference in 2023.

Everyone knows that marketing is kind of like fishing; you never know what the next super lure will be or where the big lunker is lurking. As a company who knew nothing about the effectiveness of TikTok as a B2C and B2B marketing platform, is it time companies like yours and ours learned more about it?

If you have had success, please let us know.

Jack & Jim Wilson and the BoxLatch™ Team

Pewaukee, WI jack@boxlatch.com, james@boxlatch.com 

Quad Plus: New Line Cannot Run at Capacity.

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The purpose of acceptance testing is to evaluate new equipment following installation to ensure
it was built correctly and is operating according to specifications. When something goes wrong,
this process allows the new equipment owner to ensure that all problems are corrected before
the project is considered complete.

In many cases, a third party can help locate problems during acceptance testing, diagnosing
issues, and proposing or executing solutions.

Brand New Line Underperforming

man with tech equipment

A non-woven manufacturing facility recently upgraded its system to include new equipment for the entire line. The machines were still in the acceptance testing phase, and the facility was experiencing problems, primarily with system faults when attempting to operate the line at full capacity.

The facility utilized VFDs (variable frequency drives) in a three-roll calendar system configured to run in a speed-matching operation up to a thousand feet per minute. System faults presented consistently whenever the system reached about eight hundred feet per minute or faster. At lower operating speeds, intermittent faults were present on the calendar.

Troubleshooting the Problem

A third-party troubleshooting team was called out to the facility to diagnose the problem. They began with a systematic evaluation of the entire system, including the installation and the programming. Because the system was new, the team needed to verify that the equipment was installed correctly.

The team also ensured that the cabinet was designed well, that the Fieldbus was operating correctly, and that the motor leads were terminated properly using the correct motor cables. Next was evaluating the encoder feedback with instrumentation where switching noise in the encoder signal was detected.

Another issue discovered by the troubleshooting team was that the encoder was configured for unipolar operation. This wiring configuration is not the best method for heavy industrial applications. The team rewired the encoders to the optimal configuration, along with the rest of the system.

Once these problems were corrected, the non-woven manufacturing facility could operate its new line at a thousand feet per minute without additional complications.

Acceptance Testing & Troubleshooting

Brand-new equipment should deliver better, smoother operations. However, this is only possible when they’re working correctly. Acceptance testing is designed to reveal any problems with your new assemblies so they can be corrected immediately.

Should any issues be detected, it pays to enlist the help of qualified experts who can provide a systematic evaluation of your system to verify the installation and programming and correct any issues so you can enjoy the full benefits of your investment.

If you’d like additional information on how Quad Plus can help you with expert diagnoses and corrections, please reach out to Jim Woulf at (920) 515-4155 or via email at jwoulf@quadplus.com.

GBIG NEWS CORRUGATED DECEMBER 21, 2022

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Marty Ochs

Over a number of years, successful business executive and owner Marty Ochs recognized the impressive magnitude of the paper and paper-related industries in Green Bay. Even more than that, Ochs noted, Green Bay’s paper, packaging, printing, converting and support industries are advanced and thriving.  On the local, state and national level, the impact and innovation of Green Bay’s paper and related industries often seems to go unrecognized. Ochs grew up in Northeastern Wisconsin and began his career in the paper industry, so he felt determined to bring more recognition to the thriving paper field in Green Bay.

TRENDS AND UPDATES

  1. We are seeing E-commerce sales continue to grow and the consumer spending remaining strong supported by Christmas shopping. We anticipate after Christmas sales to continue through January and early February 2023.
  2. We are witnessing that box consumers are making progress working through elevated inventories.
  3. Amazon has received record-breaking sales over 5 days between Thanksgiving Day and Cyber Monday.
  4. We are seeing more Board Paper Products imported from Europe and China. We welcome Billerud with their plants in Michigan moving forward converting two paper machines and supported with a kraft pulp mill to produce high end board grades in 2025. Due to the current high demand for printing papers along with other paper mills shutting down graphic papers, it could slow down their conversation plans to meet demand of their current graphic paper customers.
  5. SAPPI will convert their coated free sheet paper to solid bleached sulfate with the project date in early 2025. The company plans to convert its Cloquet, MN mill to packaging and specialty grades.
  6. Packaging Corporation of America older plant is laying off a majority of its 400+ employees citing weaker demand for its products.

GBIG NEWS SUCCESS STORY UPDATES – December 21, 2022

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The Green Bay Innovation Group has had an exceptional 2022 and we are looking forward to a successful 2023. We want to thank ALL of our SPONSORS for their support with sponsors coming from ALL over the USA. Wisconsin is recognized as one of the largest region for the 5P, Converting and Supporting Industries. We are the place to do business!

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Our success includes:

  • Donating $30,000 back into our communities supporting those in need.
  • The GBIG NEWS publication continues to grow supporting our business communities with updated information on the 5P and Converting Industries. We highlight success stories from Wisconsin companies along with our Sponsors across the USA!
  • GBIG has over 120 plus sponsors and we anticipate reaching 150 by the end of 2023. We offer very affordable annual Sponsorships with 50% going back into the community.
  • The GBIG website has become a tremendous resource and we will continue to improve it by adding new features to be the best website in the industry! We will be building a library of information for ALL of you to use!
  • GBIG has connected with a number of industry groups on LinkedIn positioning Wisconsin as the place to do business in the 5P, Converting and Supporting industries.
  • GBIG is successfully linking business opportunities to our sponsors and businesses!
  • GBIG networking opportunities has brought together a number of companies building better and stronger business relationships.
  • GBIG had a SELL OUT of sponsors and golfers at our annual golf outing.
  • GBIG kicked off our first Printing Showcase and we will be expanding it to the 5P, Converting and Supporting Industries with affordable opportunities for Exhibitors and Attendees.
  • GBIG has put together a number of webinars, seminars and tours over 2022-2023. We will continue with some very exciting events for 2023-2024.
  • GBIG is in process of building a resource database of companies and their capabilities for business opportunities supporting our sponsorship companies!

The Green Bay Innovation Group would like to wish you and your family a very Merry Christmas and Happy New Year.

GBIG Webinar: Stop Scaring Away Amazing Talent

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Do you know the 30% Rule, the Crab & Beer Rule, or the difference between abilities and skills? Learn about these topics and much more by attending the GBIG webinar, “Stop Scaring Away Amazing Talent.” Leading the webinar will be Joe Nowlin and Mike Quinn, HR professionals who revolutionized employee selection with the 15dots® Selection Process.

Who Will Benefit from this Webinar?

This hour-long webinar is geared to anyone involved in employee recruitment, hiring, management, and safety, specifically HR leaders, operations managers, project managers, and hiring professionals. Attendees will gain new insight into talent acquisition, employee selection, and job interview strategies to win the war for talent.

What is 15dots?

15 Dots logo

15dots, based in Neenah, Wisconsin, trains HR leaders and organizational personnel to adopt a rigorous employee selection process that is repeatable, scalable, and teachable. 15dots refers to five ability tests and 10 behavior-based interview dimensions critical to employee selection.

Stop Scaring Away Amazing Talent

  • Who: Presenters Joe Nowlin and Mike Quinn, 15dots
  • What: “Stop Scaring Away Amazing Talent” Webinar
  • When: 10am-11am CT, Thursday, Jan. 26
  • Where: Packerland Websites’ Conference Room 1 (located in the footer of Packerlandwebsites.com
    • Why: Fix the broken model of attracting, selecting and retaining talent.
    • Cost: Free
    • Register: GBIG Website Events
    • Sponsor: Green Bay Innovation Group, a business-to-business consortium of manufacturers in Northeast Wisconsin.

Meet the Presenters

Mike Quinn

Mike Quinn

Mike Quinn has worked tirelessly internally as a Human Resources Manager and externally as a
consultant for over three decades. As a 15dots partner, Mike helped to perfect the tools and precise methods to take the guesswork out of employee selection.

Joe Nowlin

Joe “Doc” Nowlin

Joe Nowlin earned his doctorate from the Indiana University Kelley School of Business. A former business professor, Joe designed, tested, and installed proprietary employee selection procedures for manufacturing organizations, revolutionizing the way they do business. As a 15dots partner, Joe adapted
these systems for medium-sized and smaller organizations of all types.

Women Leaders in Industry Series

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Wi5P logo

Women in the 5P Industries and New North are sponsoring a free virtual webinar from 1-2pm CST on Tuesday, Jan. 23. Barb LaMue, president and CEO of New North Inc. will speak about Wisconsin’s diverse business development and upscaling talent. The New North is an 18-county regional development corporation in Northeast Wisconsin.

Register Here

Brightening the Holidays

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GBIG donates $30K to Charity

The Green Bay Innovation Group and other supporters will be donating $30,000 in 2022 to local Food Pantries, Homeless Shelters, Community Outreach Programs and a number of other Non-Profit Membership Organizations. The Green Bay Innovation Group Mission Statement supports our communities for those who need it the most. The Green Bay Innovation Group brings together the 5P, Converting and Supporting Industries through education, collaboration, networking and innovation!

The Green Bay Innovation Group wants to thank ALL of our 2022 sponsors for their support. One Half of our Sponsorship revenue goes back to our communities! If you want to become a sponsor in 2023, go to: www.greenbayinnovationgroup.com and go to join. Click on JOIN GBIG NOW! We have 3 options for a Bronze, Silver, or Gold Annual Sponsorship.

One of the 2022 recipients was Apricity, a Neenah company providing treatment, employment, and support services to those impacted by substance use disorders. Through the magic of Christmas, a matching donation turned GBIG’s donation of $2,500 into $5,000.

We are donating to the following organizations:

Three red gifts boxes

We want to thank our Board of Directors

  • Steve Van Dyke – President
  • AJ Buran
  • Bill Koehne
  • Bryson Machonga
  • Cassie Diedrick
  • Karl Beese
  • Lisa Reynolds
  • Marty Ochs – Executive Director

Merry Christmas And Happy New Year

GBIG NEWS | 78 Stories and Links on the Internet 12/7/2022

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GBIG News

Get links to the latest news, events, stories, and interviews from our 5P news sponsors. Our goal is to remind the decision-makers in Wisconsin of the importance of our industry both historically, and more importantly, into the future.

Read the latest 78 Stories and Links on the Internet below.

GBIG News Banner

Wisconsin

Industry

Corrugated

Sponsor

December 7th, 2022 Newsletter

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Read the December 7th, 2022 Green Bay Innovation Group Newsletter here.

Read newsletter

Packerland Websites – a top marketing company

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Packerland Websites logo

Packerland Websites has been selected as one of the Best Digital Marketing Agencies in Green Bay, Wisconsin, by expertise.com.

“Our team is honored to be recognized for helping clients accomplish their digital marketing goals and earn a solid return on their marketing dollar,” said Bill Koehne, Packerland Websites owner. “Digital marketing is much more than just hanging a nameplate on the internet. We help clients engage their target market with website design and SEO strategies that lead to results.”

Expertise uses public databases and customer referrals to check availability and service areas. The selection was based on the primary area of expertise, the variety of services offered, and years of experience.

Packerland Websites is on the “Best Digital Marketing Agencies in Green Bay” list for 2022.

Green Bay Innovation Group

Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.

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Contact Information

Phone: 608-698-3333 
martinpochs@gmail.com
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