Green Bay Innovation Group
GBIG News

Stop Outsourcing! Own Your Hiring Process for Great HR Results

15 Dots logo

When outsiders started commenting on a dramatic uptick in the organization’s talent, management took notice. That’s what happened for Bill MacPherson, of the Mercer Celgar pulp mill and 30-year veteran of the pulp and paper industry. While working for a previous employer, Bill received positive feedback from customers, vendors, and suppliers who noticed a remarkable shift in talent at the organization. What brought about the transformation? Game-changing employee selection. Instead of outsourcing the recruitment and hiring process to a consultant, the organization took ownership of the process.

‘You Can’t Outsource Thinking’

“You can’t outsource thinking,” is one of Bill’s principles. Consultants play a role in certain scenarios, but not in every circumstance. Definitely not in hiring. Instead, organizations gain the most by using the talent, leadership, and teams inside their walls to own their problems and solve them together. Organizations should be as engaged as possible in attracting and hiring talent. In Bill’s experience, employee performance was noticeably better a couple years after implementing the 15dots® hiring techniques. New hires were naturally acclimated to work in an environment that was collaborative, team-based, and problem solving. Very quickly, people inside and outside the organization began to see a shift.

Employees as Interviewing Experts

The 15dots® Selection Process trains employees to be interview experts. Employees gain the knowledge and tools to repeatedly and reliably choose the right match(s). There’s nothing more important than selecting the people who are going to be your teammates and colleagues. 15dots® helps organizations eliminate bad hires and performance nightmares.

Developing Leaders Ready for Promotions

By engaging in the hiring process, organizations create a development opportunity for their people. Interviewers learn the skills necessary to become future leaders and managers. Learning how to hire in a complex 21st Century manufacturing environment is an important skill to acquire. Leadership skills are even more critical due to the massive retirements occurring in the pulp and paper industry. Whereas it previously took 20-25 years to go from entry-level to top-level position, now it happens in 4-5 years. Employees’ rapid rise requires an enormous amount of learning. To advance in the organization, employees must be active learners and problem solvers. The previous generations didn’t have the pressure to advance as quickly. So, that’s another huge reason to use an effective and reliable selection process. Organizations don’t want to mismatch people and set them up for failure in the workplace.

Cost-Effective Alternative to Recruiters

In addition to maximizing human potential, the 15dots® Selection Process is cost effective. Bill estimated that hiring cost about one-quarter of the expense of outsourcing. Recruiters and consulting agencies typically charge high-priced retainers. Plus, by outsourcing the hiring process, organizations let somebody else do all their thinking. Finding the right talent lays the foundation for an organization’s long-term success.

2023 Business Trends: Inflation & The
Economy Ahead – Northeast Wisconsin

You’re invited to an interactive, engaging presentation revealing economic trends nationally and in Northeast Wisconsin from First Business Bank experts.

How will national and international economic trends affect Northeast Wisconsin’s economy in the coming quarters? Join us at Butte des Morts Country Club where Nancy Johnshoy, CFA, Senior Vice President – Portfolio Manager & Market Strategist, will present national and regional economic data. A panel of local business leaders will discuss inflation, interest rates, employment, and more.

This event is designed for local business and organization leaders who rely on proven, timely data to make critical budgeting and operations decisions. Seating is limited, so please register now to reserve your spot. We look forward to seeing you there.

Register Here

Susan Finco (Moderator)

Owner & President –
Leonard & Finco Public Relations

Susan Finco

Nancy Johnshoy (Presenter), CFA

Senior Vice President –
Portfolio Manager & Market Strategist
First Business Bank

Nancy Johnshoy

Rick Hearden (Panelist),

President –
Northeast Wisconsin Market
First Business Bank

Rick Hearden

Cory VandeWettering (Panelist)

President/CEO –
Keller, Inc.

Cory VandeWettering

Bret Salscheider (Panelist)

President/CEO –
YMCA of the Fox Cities

Bret Salscheider

Komal Mehta (Panelist)

Co-Owner –
Triangle Manufacturing Company

Komal Mehta

GBIG NEWS | 78 Stories and Links on the Internet 12/7/2022

GBIG News

Get links to the latest news, events, stories, and interviews from our 5P news members. Our goal is to remind the decision-makers in Wisconsin of the importance of our industry both historically, and more importantly, into the future.

Read the latest 78 Stories and Links on the Internet below.

GBIG News Banner

Wisconsin

Industry

Corrugated

Member

Packerland Websites – a top marketing company

Packerland Websites logo

Packerland Websites has been selected as one of the Best Digital Marketing Agencies in Green Bay, Wisconsin, by expertise.com.

“Our team is honored to be recognized for helping clients accomplish their digital marketing goals and earn a solid return on their marketing dollar,” said Bill Koehne, Packerland Websites owner. “Digital marketing is much more than just hanging a nameplate on the internet. We help clients engage their target market with website design and SEO strategies that lead to results.”

Expertise uses public databases and customer referrals to check availability and service areas. The selection was based on the primary area of expertise, the variety of services offered, and years of experience.

Packerland Websites is on the “Best Digital Marketing Agencies in Green Bay” list for 2022.

Jason Mathwig joins New North Inc. as Industry Alliance Director

Will lead organization’s industry alliance engagement efforts through strategic partnerships

Jason Mathwig

NEW NORTH, November 21, 2022 – Jason Mathwig, a regional professional with extensive experience in developing community partnerships, will join New North Inc. as Industry Alliance Director, President and CEO Barb LaMue announced. The appointment becomes effective on Dec. 5, 2022.

In the role, Mathwig will lead industry alliance outreach and engagement efforts through strategic partnerships with regional employers, as well as workforce development, educational and community-based organizations. He also will provide operational support for the NEW Digital Alliance and NEW Construction Alliance, including project-management oversight for alliance-based activities.

“We are excited to have someone of Jason’s caliber join our team to advance regional support for key industry sectors,” says LaMue. “His knowledge and expertise in post-secondary engagement and other life-long learning options will help to drive innovative solutions as we address regional talent pipeline needs.

“He will increase our capacity to lead initiatives, expanding collaborative efforts, and to identify solutions to pressing challenges. We also anticipate that Jason will be able to facilitate greater alignment between regional talent-development opportunities and industry partners.”

Mathwig comes to New North from the University of Wisconsin-Green Bay, where he has served as executive manager of education outreach. In this position, he was the liaison with university departments and community organizations to create partnerships and outreach opportunities for K-12 students.

“I am honored and thrilled for this opportunity to be a part of the New North team,” says Mathwig. “It is an exciting time to be in the New North region, and I look forward to helping with the continued growth and innovation that serves our communities and targeted populations. I am ready to dive in and get started.”

Mathwig graduated cum laude from the University of Wisconsin-Eau Claire with a bachelor’s degree in mass communication-public relations, with a minor in sports administration. He later received a master’s degree in sports management from Concordia University in St. Paul, Minn. Mathwig additionally is a graduate of the Leadership Green Bay program of the Greater Green Bay Chamber.

His initial post-graduation position was as an admissions counselor at his alma mater, UW-Eau Claire.

The NEW Digital Alliance aims to advance collaboration efforts that promote tech health in the New North region. It connects companies, academic institutions and other organizations dedicated to inspiring people of all ages to pursue IT and digital careers in Northeast Wisconsin.

The NEW Construction Alliance is an association of employers in the construction trades, collaborating to work with educators, workforce development, economic development and government organizations to promote careers in the building and construction trades in Northeast Wisconsin.

How to Elevate Employee Performance Above the Norm

As the Managing Director of Mercer Celgar, a global leader in the pulp industry, Bill MacPherson leads a large-scale, modern mill operating in a complex industry. What are the results? The British Columbia-based pulp mill annually produces nearly a half million metric tonnes of pulp, 250,000 litres of turpentine, and enough eco-certified green energy to supply its needs and the energy needs of 20,000 homes. Mercer Celgar accomplishes this with a workforce of about 400 employees and 21st Century manufacturing strategies.

For Bill MacPherson, people are the No. 1 element that differentiates Mercer Celgar from its competition. People and teams working together and problem solving – that’s what makes the difference. Bill has a simple, yet powerful, philosophy for directing the mill:

  • Hire better than everybody else
  • Develop talent better than everybody else
  • Celebrate performance together

Hire Better with a Structured Board Interview

Bill MacPherson talking to an employee

Bill knows it’s not about finding good people versus bad people. Instead, it’s about finding a good fit. Hiring managers need to avoid selecting people because they like them. Does the job candidate look like me, act like me, talk like me? That’s not necessarily going to result in a selection that’s right for the organization. Instead, selections should be based on abilities, experience, and behavioral data that’s gathered in a highly structured board interview. In a nutshell, this describes the 15dots® Selection Process. Bill was introduced to the process (then known as the Nowlin Selection Process) when he interviewed and was hired at James River 30 years ago. Since then, he has helped implement the 15dots Selection Process everywhere his career has taken him. Bill MacPherson has seen firsthand the transformational effect of the 15dots strategies in each organization.

Develop Talent with Quantifiable Feedback

Employee selection gives way to onboarding and training. Bill believes that feedback is the No. 1 way to set people up for success. Here’s his advice. When providing feedback, start with examples of exactly what employees are doing well. Tell them what behavior you’ve observed and how this behavior had measurable, quantifiable results. On the flip side, if employees are off target, tell them early on what is going on and discuss ways to change the behavior.

Celebrate Job Performance Together

The third element of Bill’s philosophy is to celebrate performance together. Instead of creating a corporate culture in which employees compete against one other, create an environment that values teamwork and collaboration. This begins in the hiring process. Select candidates who provide real-world examples of how they functioned well in a team setting. While it’s important to recognize individuals who do great work, celebrating team performance is even more essential. Team performance lays the foundation for the long-term success of an organization.

Differentiate Yourself by Empowering People

While pulp mills in the U.S. and Canada use the same equipment and manufacturing processes, Mercer Celgar differentiates itself with its talent. The demands of 21st Century manufacturing are intense – artificial intelligence, automation, high-levels of preventive maintenance schemes, complicated electrical controls processes, and complex industrial chemicals. Thus, it takes a certain type of person to work at the Mercer Celgar Mill. Organizations like Mercer Celgar that recruit, hire, and train people better than their competitors will be more likely to celebrate performance milestones.

Bill MacPherson has always believed that people are the No. 1 element that differentiate an organization from its competition. 15dots provides its clients with the tools to consistently identify and select team members who can differentiate the organization.

GBIG News Corrugated

Marty Ochs

Wisconsin has a large presence of container and boxboard production facilities across the state. We have some large Wisconsin-based companies, National and International companies with manufacturing
facilities across Wisconsin. Unfortunately, a large number of them have older production facilities! We just saw GP shut down an Oshkosh plant and announce the building of new corrugated facilities elsewhere. We do appreciate ALL of GP investments in Wisconsin!!! We are seeing a number of these companies build new state-of-the-art facilities outside of Wisconsin. With the exception of Green Bay Packaging and ND Packaging a Chinese-based company, we have not seen a brand-new container or boxboard plant built in Wisconsin. The Business community and the State of Wisconsin need to take a very aggressive approach to rebuild the Wisconsin Paper Industry. The Green Bay Innovation Group is
putting together a group of very educated and talented individuals that support the paper industry. If you are interested in joining us, please contact Marty Ochs. We will be reaching out to Businesses, The State of Wisconsin, The Wisconsin Paper Council and other Associations supporting the Paper Industry in Wisconsin.

The Boxboard prices are relatively flat while containerboard prices softened. Kraft linerboard declined $20.00 a ton while corrugated medium prices declined $40.00 a ton. Overall, the box demand is holding its own with an expected CAGR ranging from 3.00 to 4.5%. The industry is experiencing more downtime along with plant closures and diminished inventories. We expect inventory to be replaced mid-first quarter of 2023. The Amazon effect will continue with online ordering after Christmas shopping supporting the container and boxboard production. With a potential for a recession, we could see a slowdown overall! We do expect pricing to remain relative stable with some discounts! A number of companies have announced building new state of the art plants with a lot of additional capacity. However, due to supply chain and excess capacity in the market, a number of the companies are putting on hold their expansions. In 2023, we can expect a steady demand, normalizing backlogs and price stability.

Hurckman Mechanical Receives Agc Award For Island Casino Resort

Hurckman Mechanical was presented with the WI AGC Build Award for the Island Resort and
Casino project. The project presented multiple challenges, the least of which was building 12
stories above grade. Crews used a large skip hoist to move materials and teams up and down the
structure, but it was slow going. Imagine hauling 145 toilets, sinks, showers, and over 3 miles of
piping up and down 12 floors and things could slow down. Because the tower was constructed
with spancrete, Hurckman teams were challenged with placing mechanical systems around the
tension cables. The 124,000-square- foot project required planning, craftsmanship, and
experienced tradespeople to solve construction-related issues. This project and its award is a
testament to the hard work and dedication we put into our daily tasks.

About Hurckman Mechanical Industries

With over 65 years in business at HMI, many have given and received from the community of employees known through the years as Hurckman Mechanical. Frank Hurckman started the business from skills learned in a lifetime of professional development within the sheet metal industry. What grew from his honest work ethic was the thriving and growing Hurckman Mechanical Industries Inc. you see today. Founded on honesty, we embrace our operating
principle of “no empty promises.”

For more info on Hurkman:

Todd Fleming
HVAC Service Sales
(920) 606-3026
toddfleming@hurckman.com

Encouraging Collaboration to build back the Paper Industry in Wisconsin

First Business Bank logo

I want to thank Jerimiah Jannsen Vice President of First Business Bank for putting together an excellent PODCAST on the Paper Industry and an overview of the Green Bay Innovation Group. We both grew up
with many family members and friends working in the Paper Industry. We understand the impact it has on our communities and the State of Wisconsin! We witnessed the demise of the majority of Paper
Mills on the Fox River and across the State. We discussed the Green Bay Innovation Group overview, our mission statement and our impact on the 5P, Converting and Supporting Industries. Wisconsin
needs to REBUILD our paper manufacturing instead of buying paper from Europe, China and countries across the globe! A question to ponder, China lacks pulp, water, logistics and other resources for paper manufacturing! However, they can ship paper to the USA cheaper than Wisconsin can produce paper will ALL of the resources in Wisconsin. It is time to DE-COUPE FROM CHINA and Build Back the paper industry in Wisconsin! Wisconsin has a $6 Billion Dollar Surplus this past year and we need to invest in What Built Wisconsin – Paper.

GBIG Membership Opportunities for 2023

GBIG logo

Wisconsin is the global epicenter of the paper, printing, plastic, pulp, packaging and converting industries. We have tremendous businesses, competitive advantages, and partnership opportunities that are concentrated in a compact geography.  The Green Bay Innovation Group (GBIG) is bringing together ALL of these industries. When you member with GBIG, you’re facilitating critical business partnerships and with tremendous networking opportunities while ensuring the Converting Corridor has a voice equal to its economic impact.  Below is the cost of our membership programs!  With our newsletter: www.gbignews.com  we are the key resource for information in the State of Wisconsin.  Go to: www.greenbayinnovationgroup.com and click on GBIG Members.  On the GBIG website, we have 50 plus members and on the www.gbignews.com we have over 120 members. The Membership is annually so don’t forget to renew for 2023!  You can pay online by going to: www.greenbayinnovationgroup.com and go to JOIN.

GBIG Benefits

  • A number of educational webinars, seminars, an Expo and networking opportunities!
  • Industry meetings and plant tours throughout the year. 
  • Positioning Wisconsin as the world’s largest supplier of paper and packaging.
  • Educating and influencing elected officials, legislators and business professionals on our impact to Wisconsin.
  • Through the GBIG NEWS with our digital newsletter www.GBIGNEWS.COM and social media, we reach 2,000 – 10,000 companies on a bi-weekly basis.
  • Bringing companies together to build relationships and benefit ALL of our sponsors. 
  • Financial:  There are surprisingly more opportunities as partners than as competitors. Lucrative financial opportunities have emerged for our sponsors though networking.
  • Job Opportunities: Networking through GBIG has put together individuals and companies making big news together. 
  • Database Targeting: GBIG has developed a selected targeted database providing the opportunity to reach key individuals and companies in our industries through various communication venues.

Sponsorship Opportunities

  • BRONZE: $250.00 Per Year with an unlimited number of companies with your logo and link to your website and it will appear in 24 bi-weekly issues per year in our publication.
  • SILVER: $500.00 Per Year with your logo and link to your website and it will appear in 24 bi-weekly issues in our publication plus special editions. We will publish up to 8 news releases or articles about your company. We offer 2 FREE passes to our events.
  • GOLD: $1,000 Per Year with your logo and link to your website and it will appear in 24 bi-weekly issues plus special editions in our publication. We will publish up to 16 news releases or articles about your company. We will offer 6 FREE passes to our events. We will help and support your
    EVENTS, Open Houses, etc. for your company by promoting your event using our 2,000 contacts through Constant Contact.
  • Green Bay Website: GBIG will be updating our special section called GBIG Members. We will create a brief overview of your company with one person’s contact information to direct companies to you. We will have complete listing along with a search engine that will allow buyers to find you. The cost is: $250.00 for two years!
  • Green Bay Innovation Golf Hole Sponsor for our annual event: $300.00 per hole.

A portion of the proceeds from sponsorships go to supporting community charities and causes, not salaries or administration. GBIG is run exclusively with committed industry volunteers that understand they win when the industry wins. 

You can go to: www.greenbayinnovationgroup.com and go to Join and click on JOIN GBIG NOW to sign up for our memberships. You can print out a receipt for your records. To get a better understanding of our premier Publication, go to our website and click on GBIG NEWS. You can sign up for FREE!

To learn more or become a member, call Marty Ochs at 608-698-3333 or email at martinpochs@gmail.com Marty Ochs – Executive Director

Green Bay Innovation Group

Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.

Contact Information

Phone: 608-698-3333 
martinpochs@gmail.com
Subscribe to Newsletter


© 2021 Green Bay Innovation Group

LinkedIn
Share