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JP Morgan: Is it all one big AI trade?

Artificial intelligence is the buzzword everywhere you go: The NASDAQ 100 is up +15% year-to-date, hyperscalers are expected to spend +$750 billion on capex (and that estimate seems to rise each earnings season), and LLM companies, such as Anthropic and OpenAI, have increased revenues at an unbelievable pace (Anthropic’s annualized revenue run rate reportedly rocketed from $9 billion to $47 billion in about six months). All of this is happening after two years of +20% S&P 500 returns, amid geopolitical conflicts, tariffs, the worst energy shock in history1 and consumer confidence near historic lows2—so it’s understandable that many investors feel uneasy.

AI is a broad ecosystem (not a single narrow trade)

A lot of attention this year has gone to chips and memory. Companies like Sandisk, TSMC and SK Hynix are up sharply, and the semis index is up +39% year-to-date as their net income is becoming a more significant contributor to the S&P 500.

Semi net income has accelerated

Next-twelve-month net income as a % of S&P 500

Source: FactSet. Data as of July 23, 2026.
Source: FactSet. Data as of July 23, 2026.

This line chart shows next-twelve-month net income as a percentage of the S&P 500 from 2020 through 2026, under the title “Semi net income has accelerated” with the subtitle “Next-twelve-month net income as a % of S&P 500.” The vertical axis ranges from 4% at the bottom to 20% at the top in increments of 2%, and the horizontal axis spans years from ’20 through ’26 with annual markers. A source note at the bottom reads “Source: Bloomberg Finance L.P. Data as of July 23, 2026.” The line begins at approximately 5.5% in early 2020, moves in a narrow range between roughly 5% and 6% through 2020 and 2021, rises slightly to a local peak near 6.2% in mid-2021, then declines to a trough of approximately 4.5% in mid-2022. From late 2022 onward the line rises steadily and continuously, climbing from about 5% in early 2023 through roughly 6.5% by mid-2023, continuing upward to approximately 8% by early 2024, reaching about 9.5% by late 2024, and accelerating further to around 13% by mid-2025. The line then rises more steeply through late 2025, reaching approximately 15.5% to 16% before a sharp upward spike brings it to approximately 18.5% by the end of the series in 2026.

But performance hasn’t been confined to a small corner of the market. Across the full AI value chain, the theme has been working. An analysis conducted of five different AI baskets containing 148 companies spanning the AI ecosystem (data centers, chips, memory, cooling, hyperscalers, electrification, software, etc.) revealed the following results:

  • 70% of names are up year-to-date.
  • The median company is up over 20%, outperforming the S&P 500 year-to-date by about 10 ppts.
  • Eight of the 11 sectors are represented, and 40% of names are ex-tech.
  • Divided by sub-industry, over 2/3 of subgroups are positive.

In other words, AI is showing up as a distributed theme across the value chain.

AI isn’t the only success story

AI and the AI supply chain are an important driver, but they’re not the only thing working.

The most obvious non-AI driver this year has been geopolitics: With the conflict in the Middle East, energy is the top-performing sector in the S&P 500 so far this year, supported by elevated energy prices. That’s an idiosyncratic driver but could reverse.

Beyond that, there are more sustainable themes contributing to performance. Nearshoring remains top of mind, and industrials is a leading sector—driven not only by AI narratives, but also by a broader shift toward domestic and regional investment. Certain sub-sectors within healthcare and financials have performed well, as have certain materials. As Q2 earnings season ramps up, we expect 10 of 11 sectors to post positive earnings growth (six of those in double digits).

Ultimately, AI is likely to be a success story for the entire market. If someone said, “I’m worried the email trade is taking over the market,” it may sound strange—same for “mobile.” Those are technological advancements that became inseparable from corporate productivity and profitability. Over time, AI will become inseparable from the broader market as well. We’re just not there yet.

What does this mean for your portfolio?

The AI story is real and will likely be an integral part of portfolios in the years to come. But diversification, and the inherent importance it has for achieving your long-term goals, is still critical.

One encouraging development over the past year is that when semiconductors were “risk-off” (defined as one-month rolling compounded daily returns that are less than -5%), other sectors in the S&P 500 weren’t necessarily risk-off too. From a portfolio construction standpoint, this is positive: On days when the semiconductor trade hasn’t worked, other parts of the portfolio have, on average, held up better.

Semis selloff ≠ market selloff

% of days sector is risk-off when Semiconductors are risk off, Year-to-Date

Source: Bloomberg Finance L.P. Data as of July 17, 2026. Note: Risk-off is defined as whenever 1-month rolling compounded daily returns are less than -5%.

This bar chart shows the percentage of days each sector is risk-off when semiconductors are risk-off, year-to-date, under the title “Semis selloff ≠ market selloff” with the subtitle “% of days sector is risk-off when Semiconductors are risk off, Year-to-Date.” The vertical axis ranges from 0% to 100% in increments of 10%, and the horizontal axis lists seven categories from left to right: Consumer Discretionary, Industrials, Financials, Consumer Staples, Health Care, Utilities, and Energy. A source note at the bottom reads “Source: Bloomberg Finance L.P. Data as of July 17, 2026. Note: Risk-off is defined as whenever 1-month rolling compounded daily returns are less than -5%.” Each bar is labeled with its value at the top, and the bars are arranged in descending order: Consumer Discretionary is 86%, Industrials is 59%, Financials is 55%, Consumer Staples is 45%, Health Care is 45%, Utilities is 41%, and Energy is 18%.

There’s also more breadth: Year-to-date, the average stock is up more than the market-cap weighted index. And importantly, the market is also not tech-blind—i.e., not all tech is being treated equally. After years of nearly perfect correlation between semiconductors and software, the two assets have become much less correlated over the past year as markets reassess who wins in an AI world. Once Claude Cowork came out, it became increasingly clear that parts of traditional software could be challenged as AI capabilities improve.

Post Claude Cowork, Software and Semi correlations have plunged

Software 1-year rolling correlation to Semiconductors

Source: Bloomberg Finance L.P. Data as of July 17, 2026.
Source: Bloomberg Finance L.P. Data as of July 17, 2026.

This line chart shows the software 1-year rolling correlation to semiconductors from 2018 through 2026, under the title “Post Claude Cowork, Software and Semi correlations have plunged” with the subtitle “Software 1-year rolling correlation to Semiconductors.” The vertical axis ranges from 0 to 1 in increments of 0.1, and the horizontal axis spans years from ’18 through ’26 with annual markers. A source note at the bottom reads “Source: Bloomberg Finance L.P. Data as of July 3, 2026.” A vertical dashed reference line is positioned near the far right at 2026 and is annotated “Claude Cowork launch.” The line begins at approximately 0.65 in early 2018, rises to a range of about 0.75 to 0.80 through 2018 and 2019 with a peak near 0.82, then moves lower before dropping to approximately 0.56 in early 2020. It then rises to about 0.90 across 2020 into early 2021, declines through 2021 to around 0.65 to 0.70, and then drops to approximately 0.45 in late 2021 into early 2022. The line then rises unevenly through 2022 and 2023 to roughly 0.85 in mid-2023, moves lower through 2024 to about 0.63, and rises again to approximately 0.80 in mid-to-late 2025. At the point of the “Claude Cowork launch” reference line at 2026, the line turns downward and falls from about 0.78 to approximately 0.29 by the end of the series.

Another divergence emerging more recently is within the hyperscalers. Hyperscaler capex has been the engine of the AI trade for the last few years: Hyperscalers spend, the market rewards them for impressive growth, and the broader AI universe benefits alongside them. But markets are increasingly wary of sustained high spend as these behemoths gradually draw down their cashflows.

Alphabet’s earnings results are a clear example. Despite delivering impressive cloud revenue and a continued ballooning backlog, investors focused on the other side of the equation: Management again guided capex higher and reported its first negative quarter of free cash flow since its initial public offering (IPO). We’re seeing the market become more critical—and more discriminating—across hyperscalers as investors try to separate AI winners from losers. Long-term, the success (or failure) of the hyperscalers to generate an acceptable return on investment on their heavy capex investments, will likely be correlated with the returns of the AI ecosystem.

Ultimately, we think we’re only in the early innings of the AI tech cycle as AI has become much more useful in agentic form. Over time, AI’s reach will continue to grow and extend well beyond technology alone.

  1. According to the International Energy Agency.
  2. University of Michigan. Data as of July 2026.

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July 29th, 2026 Newsletter

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Read the July 29th, 2026 Green Bay Innovation Group Newsletter here.

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What’s Next for the U.S. Paper Industry? Hear from Leaders Who Helped Shape It

The paper industry is navigating numerous changes that are reshaping the market. Global competition, evolving customer preferences, sustainability initiatives, and emerging technologies are transforming the industry. For executives and decision-makers, understanding these changes is essential. That’s why the Green Bay Innovation Group invites paper and pulp professionals to an exclusive seminar on Tuesday, Aug. 11, featuring three industry leaders whose careers have influenced some of the world’s most recognized paper organizations.

Asian Pulp and Paper Seminar August 11th, 2026

Asian Paper and Pulp Seminar
Time: 11:00 a.m. to 4:30 p.m.
Date: Tuesday, Aug. 11
Place: Urban Hub 340 N. Broadway, Green Bay, WI
Lunch: Provided
Cost: $60.00

Gain an Insider’s Perspective on Asia Pulp & Paper

Asia Pulp & Paper has grown into one of the world’s largest pulp, paper, and packaging companies, serving customers in more than 150 countries. Its influence extends far beyond Asia, impacting global markets, supply chains, innovation, and competitive strategies that affect manufacturers throughout North America. At this seminar, attendees will hear directly from two former APP executives who helped lead innovation and research during periods of tremendous growth.

Jeffrey D. Lindsay
Dr. Jeffrey D. Lindsay brings decades of leadership in intellectual property, innovation, and paper science. As the former Head of Intellectual Property for Asia Pulp & Paper (China) and Corporate Patent Strategist at Kimberly Clark, Lindsay has worked at the intersection of technology, innovation, and competitive strategy throughout his career.

Recognized annually since 2015 as one of the world’s leading intellectual property strategists by IAM Media Group, Lindsay has advised organizations on sustainable packaging, product innovation, and technology commercialization. His unique perspective offers valuable insight into how one of the world’s largest paper companies approaches innovation and long-term growth.

Pat Chen
Former Global Head of Research & Development for Asia Pulp & Paper’s tissue business, Pat Chen directed R&D and quality systems for one of Asia’s most respected tissue brands.

During more than a decade with APP, Chen led scientists, managed complex regulatory challenges, advanced quality control systems, developed intellectual property portfolios, and oversaw product innovation across global operations. His previous experience with Kimberly-Clark and Scott Paper provides a rare perspective comparing innovation strategies across major international paper manufacturers.

A Look at the U.S. Paper Industry

Understanding global trends is only part of the equation. Attendees will also get a clear picture of what’s happening in the U.S. Speaking about U.S. paper and pulp is Brit Swisher, Area Vice President – Northern Region for Midland Paper, Packaging + Supplies, one of the nation’s largest independent paper and packaging distributors.

With more than four decades of experience in paper distribution and specialty papers, Swisher will discuss the current state of the U.S. paper industry, market trends, customer demands, and opportunities that lie ahead. His perspective from the distribution side provides valuable insight into how manufacturers can position themselves for future success.

Why The Asia Seminar Matters

Whether your organization manufactures pulp, paper, packaging, tissue, or specialty products, today’s business environment requires a broad understanding of global competitors, technological innovation, and evolving market dynamics.

The Asian Paper and Pulp Seminar offers a unique opportunity to hear from professionals who led innovation inside both North American and international paper organizations.

Attendees will gain insights into:

How global paper manufacturers influence U.S. markets
Innovation strategies driving competitive advantage
Research and development trends shaping future products
Intellectual property’s growing role in paper manufacturing
Current challenges and opportunities within the U.S. paper industry
What paper executives should be watching in the years ahead

An Event for Industry Leaders

Designed for executives, plant managers, engineers, R&D professionals, sales leaders, and business decision makers, this seminar delivers strategic perspectives that extend well beyond day-to-day operations. If your business depends on understanding where the paper industry is headed, not just where it has been, this is a conversation you won’t want to miss.

Join GBIG on Tuesday, Aug. 11, in Green Bay and discover how global innovation, market trends, and emerging opportunities are shaping the future of the paper industry.

Register Now

Sales Rewired: Turn AI into a Competitive Advantage

AI Isn’t Replacing Great Salespeople. It’s Giving Them an Edge.

Sales Rewired Sept 30 2026

Artificial intelligence has moved far beyond the hype. The question isn’t whether AI will change sales and marketing. It’s whether your organization will lead the change or struggle to catch up. That’s why business leaders and sales professionals won’t want to miss this opportunity to attend Green Bay Innovation Group’s Sales Rewired: Innovative Selling for the 5P Industries. We’ll hear from Matt Seitz, one of the nation’s leading voices on practical AI for business.

Sales Rewired: Innovative Selling for the 5P Industries
7:30 a.m. to 3:30 p.m. Wednesday, Sept. 30
Miron Construction, 1471 McMahon Drive, Neenah
Lunch Provided
Cost is $100

Learn from UW-Madison’s AI Hub for Business

Matt Seitz has spent his career helping some of the world’s largest organizations turn data and AI into measurable business results. His clients have included industry leaders such as Google, Walmart, Medtronic, Kimberly-Clark, and 3M. As Director of the AI Hub for Business at UW-Madison, Matt works directly with organizations to bridge the gap between emerging AI technologies and real-world business outcomes.

Read Matt’s Full Bio

Gain Insights from a Former Google Executive

Before joining UW-Madison, Matt spent 14 years at Google, helping shape the company’s approach to retail analytics and digital performance. As Director of Performance for Google’s $16 billion U.S. retail search business, he led analytics teams, pioneered Google’s retail insights program, developed omnichannel strategies, and created financial frameworks that helped CFOs better measure digital marketing investments.

His experience gives him a unique perspective on how AI is transforming the way businesses attract customers, understand buyer behavior, and grow revenue.

Get Practical Strategies You Can Use Now

Attendees will gain insight into how organizations are using AI today to:

  • Improve lead generation and customer targeting
  • Personalize marketing at scale
  • Increase sales productivity
  • Make faster, data-driven decisions
  • Enhance customer experiences
  • Create competitive advantages without replacing human expertise

Whether you’re leading a manufacturing company, managing a sales team, directing marketing efforts, or developing business strategy, you’ll leave with actionable ideas you can begin implementing immediately.

Hear from a Nationally Recognized AI Leader

Matt is also the founder of Ground Truth: AI for Business, an annual summit bringing together executives, researchers, and practitioners to tackle the real challenges of enterprise AI adoption. He authors the AI InSeitz newsletter, followed by thousands of business leaders seeking practical insights into artificial intelligence. His expertise has been featured in The Wall Street Journal and the Associated Press, and he regularly delivers keynote presentations to executive audiences across the country.

Register for Sales Rewired: Innovative Selling for the 5P
Industries

Artificial intelligence isn’t replacing relationships, creativity, or strategic thinking. It’s making the best sales and marketing teams even more effective. Organizations that learn how to leverage AI today will build stronger customer relationships, uncover new opportunities, and outperform competitors tomorrow. Don’t miss Green Bay Innovation Group’s Sales Rewired: Innovative Selling for the 5P Industries. Learn from one of the industry’s most respected AI strategists and discover how your organization can turn artificial intelligence into a competitive advantage.

Register Here

Matt Seitz Bio

Executive Director, AI Hub for Business
University of Wisconsin

Matt Seitz

Matt Seitz leads the AI Hub for Business at the University of Wisconsin–Madison, where he works with organizations to translate AI into practical business outcomes. He advises Fortune 500 companies including Google, Walmart, Medtronic, Kimberly-Clark, and 3M, and teaches AI strategy to senior executives and MBA students.

He is the founder of Ground Truth: AI for Business, an annual summit that brings together industry leaders, academics, and practitioners to address the challenges of enterprise AI adoption. He authors AI InSeitz, a newsletter on AI in business with over 3,000 subscribers. His perspectives have been featured in the Wall Street Journal and the AP, and regularly delivers keynote presentations on AI and business strategy.

Prior to Wisconsin, Matt spent 14 years at Google, where he served as Director of Performance for the company’s $16 billion U.S. retail search business. He led analytics teams of 35, pioneered Google’s retail insights program, led the company’s omnichannel strategy, and built frameworks for CFOs to drive precision in digital valuation.

Earlier in his career, he held technology leadership roles at McDonald’s and Abbott Laboratories.

Matt holds an MBA from Northwestern University’s Kellogg School of Management and serves as an executive advisor for the Keystone consulting group. An avid endurance athlete, Matt has completed four Ironmans and fifteen marathons. He lives in Skokie, Illinois with his wife and three children.

July 22nd, 2026 Newsletter

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Read the July 22nd, 2026 Green Bay Innovation Group Newsletter here.

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GBIG NEWS | 91 Stories and Links on the Internet 7/22/2026

GBIG News

Get links to the latest news, events, stories, and interviews from our 5P news members. Our goal is to remind the decision-makers in Wisconsin of the importance of our industry both historically, and more importantly, into the future.

Read the latest 91 Stories and Links on the Internet below.

GBIG News Banner

Events

Featured Stories

Packaging

AI

China

Paper

Sustainability

Members

Tossing for Inclusion 2026

Green Bay Innovation Group will co-sponsor Tossing for Inclusion, an inclusive bag toss tournament and fundraiser celebrating community, connection, and belonging. Open to people of all ages, abilities, and experience levels, this event brings participants together to compete as peers while supporting inclusive programs across the Fox Valley.

Tossing for Inclusion benefits VARC, a Fox Valley organization that supports and empowers children and adults with disabilities and other life barriers to build greater independence and community inclusion.

The event takes place from 11 a.m. to 4 p.m. Wednesday, Aug. 19, at GameDay Sports Bar, N225 Stoney Brook Rd., Appleton. Registration includes three guaranteed tournament games, an event T-shirt, lunch, and two drink tickets per player.

Individuals of all ages, skill levels, and abilities are encouraged to participate. Casual and competitive brackets are available. No experience is required; just come ready to have fun and toss for inclusion. Be part of a day that makes a difference. Register at Varcinc.com.

GIBG Hosts: UW-Platteville Engineering Visits the Valley

UW-Platteville Engineering Open House updated

GBIG will host “UW-Platteville Engineering Visits the Valley,” giving manufacturers an opportunity to meet college leadership, network with alumni, and learn about engineering partnerships with the college. Register today for the event, 3-5 p.m. Tuesday, Sept. 8, at Holidays Pub and Grill, 3950 N Richmond St, Appleton. Drinks and appetizers will be provided.

Register Here

Dura-Fibre: Paperboard Products

dura-fibre logo

For over 85 years, Dura-Fibre has been manufacturing heavy-duty, attractive, and money-saving laminated paperboard products including packaging, sheets, book binding board, paperboard substrates and specialty products. Dura-Fibre accommodates a caliper range from .008” to .500” up to 96” wide.

See Full Details Here

For more info, visit our website at durafibre.com

Green Bay Innovation Group

Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.

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