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McClone Insurance: Why Environmental Concerns Might Be Your Biggest Risk!

Nonattainment Zone in Southeast Wisconsin

clouds

Effective January 16, 2025, southeastern Wisconsin, including parts of Milwaukee, Ozaukee, Washington, Waukesha, Racine, Sheboygan, and Kenosha counties, is designated to be classified as a nonattainment area for the 2015 ozone National Ambient Air Quality Standards (NAAQS). This designation means that businesses in these areas must adhere to stricter air quality regulations to reduce emissions of volatile organic compounds (VOCs) and nitrogen oxides (NOx). I am NOT an expert on the science behind this or the necessity of these standards, but this does pose a major risk to businesses in the region as it will likely bring stricter regulation, which has shown to hinder small to medium-sized organizations disproportionately to larger organizations. Here is a crash course to what this could mean for certain organizations.

What are VOCs and NOx?

Volatile Organic Compounds (VOCs) are organic chemicals that easily vaporize at room temperature. They are commonly found in solvents, paints, adhesives, cleaning products and detergents.

Nitrogen Oxides (NOx): These are gases produced from the reaction between nitrogen and oxygen during combustion processes. NOx contributes to air pollution and the formation of smog and acid rains and contributes to ozone depletion.

Industries likely to be producing VOCs and NOx

  1. Chemical Manufacturing processes: Production of chemicals, pharmaceuticals, and petrochemicals. Emissions of VOCs from solvents, adhesives, and coatings
  2. Petroleum Refining: Refining crude oil into petroleum products can emit VOCs and NOx from storage tanks, equipment leaks, and combustion.
  3. Automotive Manufacturing: Vehicle production involving paints, coatings, and solvents emitting VOCs from paints and solvents; NOx from combustion engines.
  4. Metal Processing: Welding, cutting, and surface coating in metal fabrication, concerns around emitting VOCs and NOx from various metalworking activities.
  5. Food and Beverage Processing: Use of cleaning agents, solvents, and fermentation, which can emit VOCs from cleaning agents and fermentation processes
  6. Electronics Manufacturing: Production of electronic components and devices can emit VOCs from solvents and chemicals used in manufacturing.
  7. Printing and Packaging: Use of inks, adhesives, and coatings, concerns around emissions of significant amounts of VOCs from printing and packaging operations.
Permitting Requirements in Nonattainment Areas

Businesses in nonattainment areas that are considered major sources of VOCs and NOx must abide by specific permitting requirements to ensure compliance with air quality standards. Key aspects include:

1) Nonattainment New Source Review (NNSR): A business must apply for permits before major changes to operations. This program applies to new major sources or major modifications at existing sources. It requires:

  • Lowest Achievable Emission Rate (LAER): The most stringent emission limitation achieved in practice or included in any state implementation plan
  • Emission Offsets: New or modified sources must obtain emission reductions from existing sources to offset their emissions, ensuring a net air quality benefit
  • Public Involvement: Opportunities for public comment and participation in the permitting process

2) Major Source Thresholds: The threshold for what constitutes a major source of emissions is lower in nonattainment areas. For example, in southeastern Wisconsin, the major source threshold for VOC and NOx emissions is reduced from 100 tons to 50 tons per year.

3) Emission Offsets Ratios: The offset ratio in southeastern Wisconsin is increased from 1.15:1 to 1.2:1, meaning businesses must reduce emissions by more than they emit.

Consequences of Noncompliance

Failure to comply with nonattainment area regulations can result in significant consequences for businesses, including:

  1. Fines and Penalties: Businesses may face substantial fines and penalties for violating air quality regulations
  2. Operational Restrictions: Noncompliant businesses may be subject to operational restrictions, including limitations on production or mandatory shutdowns until compliance is achieved
  3. Loss of Federal Funding: Nonattainment areas that fail to meet air quality standards may lose eligibility for certain federal projects or contracts.
  4. Reputation Damage: Noncompliance can harm a business’s reputation, leading to potential loss of customers and negative public perception
Increasing Regulation Concerns

As regulations become more stringent, businesses in nonattainment areas will face growing challenges. Compliance with these regulations often requires significant investment in new technologies and processes to reduce emissions. While many are still pushing back on this new development, if fully implemented, it is likely to increase operational costs and red tape for businesses looking to grow and expand in Wisconsin.

For existing companies in this region, it will likely take some time before they must be 100% compliant and many are still fighting this. The main argument outside of the economic concerns seems to revolve around whether the data is accurate pertaining to this problem. I am not going to weigh into that here, but this is something businesses need to be aware of in order to prevent further limitations on growth.

Article provided by Zach Kaiser, Strategic Risk Advisor at McClone Insurance

SPL Consulting: It’s a great time to printing!

It’s a Great Time to be in Printing!

As companies strategize on how to compete in rapidly changing market conditions, they are trying to look into the crystal ball to see what the future holds.
The digital, packaging and inkjet printing technology segments have experienced growth through 2024. Smithers, a printing market research firm, shared in The Future of Printing to 2029 that this growth trend is poised to continue into 2029.

Let’s break it down

Brian Van de Water presenting at a leadership conference

The most significant growth is expected to come from the packaging and label printing sector, as digital printing allows for greater customization and shorter print runs, ideal for diverse product variations and on-demand needs. Digitally printed labels increased by 10% in 2024. Increased demand for personalized products across various industries will drive further adoption of digital printing, enabling customized designs on packaging and marketing materials.

There are those that think flexographic printing is a thing of the past. Not so. Flexographic printing is and is still predicted to be the largest print sector. Advances in plate materials, ink delivery systems and improved registration tolerances make this method of printing a mainstay well into the future.

Technology advances are also fueling growth in the digital space at a very fast pace. Higher speeds, better print quality and are making this technology attractive in many markets. The most notable growth area is in packaging. Flexible packaging and pouches are replacing many of the traditional rigid packaging methods at a growth rate above 20%. Front-end graphics automation engines are doing a tremendous amount to simplify workflows with repeatable and scalable process flows in all printing technologies.

Robotics continue to make advances into material handling, cartoning, and palletizing in packaging and label manufacturing. Improvements have been made in replacing the need for complex programming of motion and activities. Programming that used to take significant amounts of time and required a skilled programmer, can now be completed in seconds. By manually moving the robotic arm in the motions and locations needed, “programming” to apply carton labels can be completed in seconds!

Green Bay Innovation Group is continuing to expand it’s presence in the greater Midwest supporting innovation, in the paper, packaging, printing, converting, and supporting industries. Wisconsin, Illionis, Iowa and Minnesota are home to over 357 printers with narrow and wide web flexo reaching a total of 269!

These demographics, advances in technology and market trends combine to make it a great time to be in printing!

Brian Van de Water
CEO
SPL Consulting, LLC
brian@splconsultingllc.com

20th Annual Sustainable Forestry Conference Florence

Sustainable Forestry Conference

It is that time of year again when we are planning the Annual Sustainable Forestry Conference to take place in Florence, WI on Wednesday, April 16, 2025. It is our 20th Anniversary!Brochures will be coming out Mid-Late February. Hope to see you there.

Download The Save the Date Card

Keller, Inc. to Build for Nercon

Keller Inc

Keller, Inc. has been chosen as the Architect and General Contractor/Builder on a 1,500 sq. ft. remodel project for Nercon located at 1023 Superior Avenue in Oconto, Wisconsin. Nercon is a past Keller, Inc. customer who requested a remodel of their 2nd floor to renovate for a fitness room, office and training space for their employees. The project will help Nercon better serve their employees, as the idea for the remodel came from an employee survey. The project will start this summer and be complete in the fall.

For more information on Keller, Inc., Top Metal Builder in the Nation as reported by “Metal Construction News”, visit www.kellerbuilds.com.

Keller, Inc. to Build for Print Pro Inc.

Keller Inc

Keller, Inc. has been chosen as the Architect and General Contractor/Builder on a 25,000 sq. ft. addition & reroof project for Print Pro Inc located at 1450 Poplar St, Wrightstown, Wisconsin.

For more information on Keller, Inc., Top Metal Builder in the Nation as reported by “Metal Construction News”, visit www.kellerbuilds.com.

VPI Community Programs Collective Open House March 18 3:00 – 7:00 p.m.

VPI logo

You’re invited to get an exclusive first look at our Community Programs Collective! This new space will provide expanded opportunities to serve more individuals, enhance program offerings, and create a truly inclusive and accessible environment for everyone in our community.

Join us to see firsthand how this investment will remove barriers, foster independence, and positively impact the lives of those we serve.

View Full Invite

2025 GBIG Expo Members, Exhibitors, and Guests: Thank You!

Sponsors
GBIG Expo 2025 Members

The 5P SHOWCASE EXPO on February 25-26-25 at the Fox Cities Expo Center in Appleton, WI was an outstanding success! The Green Bay Innovation Group (GBIG) and the International Dairy Deli Bakery Association (IDDBA) would like to thank our 110 Exhibitors and Members and our 575 guests. We want to thank our guest speakers: Michael Manley of Amazon, Paul Murphy of Menasha, Mark Hunter of Hoffmaster, Heather Prah of IDDBA, Natha Dempsey of Foodservice Packaging Institute, and the outstanding Panel from the University of Wisconsin.

The Presentations were magnificent with a packed audience addressing current issues impacting our industries for the two-day event. The 5P Showcase surpassed your expectations with a diverse range of exhibitors! We had an excellent networking event with over 275 people hosted by Hoffman Planning, Design & Construction, Hurckman Mechanical and McClone Insurance.

Exhibitors

Networking

2025 Expo Speakers

More To See at The Expo!

5P Expo Showcase Speaker: Heather Prach

IDDBA’s Insight to 2025 Guiding Trends Leading the Dairy, Deli and Bakery Industries

Written by Heather Prach

Heather Prach serves as the Vice President of Education and Industry Relations at the International Dairy Deli Bakery Association (IDDBA), a nonprofit organization based in Madison, Wisconsin, that has been serving the dairy, deli, bakery, cheese, and supermarket foodservice industries since 1964. In her role, Prach oversees the development and delivery of educational resources and industry insights to IDDBA members. Through these initiatives, Prach continues to support IDDBA’s mission to provide members with the tools and knowledge necessary to grow their businesses in the dynamic dairy, deli, and bakery sectors.

Heather Prach

In today’s fast-paced world, consumers are increasingly prioritizing convenience when it comes to meal prep. With busy schedules, many are turning to pre-made meals or partially prepared ingredients that simplify cooking without sacrificing flavor. According to Datassential’s 2024 report, half of all at-home meals now involve pre-made elements, showcasing the growing preference for ready-to-eat or easy-to-assemble options. These meals save time and reduce the complexity of cooking, while still delivering delicious results.

“Consumers are looking for efficiency in the kitchen,” says Jonna Parker from Circana. Pre-cooked proteins, meal kits, and ready-to-heat dishes have become go-to choices for many, turning what would be a complex recipe into a straightforward assembly task. Appliances like microwaves and air fryers, which are used more frequently by younger generations, are also driving this shift toward quicker meal prep.

Despite the focus on convenience, today’s consumers still care deeply about taste and quality. There is a noticeable trend toward upgrading pre-made foods with creative touches. Store-bought pizzas can be transformed into gourmet meals with fresh toppings like burrata or arugula, while pre-packaged desserts can be enhanced with artisanal sauces or a sprinkle of edible gold dust. This trend demonstrates that indulgence and convenience don’t have to be mutually exclusive—small changes can make a big impact.

Sustainability is also playing a key role in shaping food trends. Consumers are more conscious than ever about their environmental impact, favoring brands that offer eco-friendly packaging and sustainable food practices. In particular, multi-purpose products that cater to different meal types or dietary needs are growing in popularity. Reducing food waste and embracing sustainable practices are becoming essential for companies to stay in tune with consumer values.

The demand for innovation in the food industry continues to grow. With 86% of consumers eager to try new foods, there is an increasing desire for fresh, exciting culinary experiences. From limited-time offerings to multicultural flavor explorations, consumers are seeking bold, unexpected dishes. Pop-up flavors and exclusive collaborations are creating buzz, tapping into consumers’ hunger for novelty.

Social media is further fueling food trends, especially among younger generations. Platforms like TikTok and Instagram not only shape what people eat but also drive purchasing decisions. Viral food trends, quirky flavor combinations, and nostalgia-driven creations are increasingly becoming part of the cultural zeitgeist. Consumers are more likely than ever to try something new simply because they’ve seen it online.

As consumer preferences evolve, the food industry is adapting by offering products that are quick, creative, and sustainable. The demand for convenient, flavorful, and innovative meals is stronger than ever, and brands that can balance these needs will thrive in this fast-moving market. From transforming simple ingredients into luxury meals to introducing new flavors, the future of food is all about simplicity, indulgence, and endless possibilities.

GBIG NEWS | 96 Stories and Links on the Internet 02/12/2025

GBIG News

Get links to the latest news, events, stories, and interviews from our 5P news members. Our goal is to remind the decision-makers in Wisconsin of the importance of our industry both historically, and more importantly, into the future.

Read the latest 96 Stories and Links on the Internet below.

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Featured Stories

Printing

Packaging

Sustainability

Plastic

Education

Manufacturing

Green Bay Tour

Members

The Label and Flexible Packaging Companies in the Great Lakes Region

Why did the Green Bay Innovation Group and the International Dairy Deli Bakery Association choose Appleton, WI to host the 5P Showcase Expo on February 25-26-25? Wisconsin and the Great Lakes States companies are the largest suppliers of Packaging and Food Products in the United States! Wisconsin has sixty-nine label companies with close to ninety plants and the Converting Industry has over three hundred companies involved in Converting in Wisconsin. Appleton, WI, and the surrounding area has over 110 companies involved in the Packaging Market. Appleton was the founding of the Paper Industry with the likes of Kimbery-Clark, Appleton Paper, Neenah Paper and twelve other paper companies on the Fox River. Appleton is called the PAPER VALLEY! Today, we need to call Appleton the PACKAGING VALLEY!

The Green Bay Innovation Group has done extensive research on the 5P and Converting Industries. We are breaking out each industry to better understand the impact on the Wisconsin Economy. We will focus on the label industry.

Map of US with map dots of label and flexible packaging companies

The Label demand in the United States is projected to reach $21.9 billion by 2033. Sales of labels are valued at $15.7 billion in 2023 to expand at 4.3% CAGR annually in the USA and the global market will reach $67.36 by 2033. The labels in food packaging are 25% of the market share of label production followed by the Pharmaceutical Industry and the Chemical Industry! We are witnessing that new requirement by Governments, Transparency, Brand awareness, and Sustainability are driving the growth of the label market. The printed label and packaging market in 2024 are valued at $517.9 billion.

Map of Wisconsin with pins on each Label and Flexible Packaging company

We are witnessing the growing adoption of digital printing increasing the consumption of sleeve labels. Digital printing technologies provide advantages over other printing technologies in several categories such as cost, time, and lower barrier requirements in the packaging sector. Sleeve labels used in beverage bottles and containers are required for aesthetic design, and coloring options to meet the market demand with a much broad range of color. However, Flexo Printing remains the biggest printing technology for high-volume label production followed by offset printing.

The label printing industry is an ever-evolving market. Companies are looking for innovative labels to differentiate themselves, meet compliance regulations, improve transparency, sustainability, tracking, and inventory!

The 5P Showcase Expo will address these issues with outstanding speakers and exhibitors on February 25th and 26th.

Find out more info on the 5p Showcase Expo

Green Bay Innovation Group

Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.

Contact Information

Phone: 608-698-3333 
martinpochs@gmail.com
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