Sales Rewired: Turn AI into a Competitive Advantage

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Troy Hoehne Bio

VP of Sales,
Badger Plug Company

Troy Hoehne is Vice President of Sales at Badger Plug Company, a Wisconsin-based manufacturer serving customers across the paper, film, foil, and broader industrial converting markets. With more than 25 years of experience in B2B sales leadership, customer service, pricing strategy, and business development, Troy has built a career focused on driving sustainable growth while developing strong, customer-centered sales teams.

Troy is passionate about modernizing the sales approach by aligning people, processes, and technology. He focuses on maximizing revenue opportunities through real-time analytics, customer profitability insights, and a deep understanding of customer personas. He has led initiatives focused on sales process improvement, business intelligence, market expansion, pricing strategy, and creating stronger alignment between inside and outside sales teams to better meet the evolving expectations of today’s customers.

Outside of work, Troy is a husband, father of three, and grandfather who enjoys staying active and spending time with family and friends. He believes that the same principles that build strong personal relationships, trust, communication, and accountability are also the foundation of successful business partnerships.

Chris Gromowski Bio

Director of Growth,
Inseer, Inc

Chris Gromowski is a growth and business development leader, entrepreneur, and Marine Corps veteran with more than 16 years of experience across enterprise sales, manufacturing, technology, government contracting, and early-stage organizations. As Director of Growth at Inseer, he leads market expansion, strategic partnerships, enterprise development, and go-to-market initiatives for an emerging workplace safety technology company.

His approach to growth is rooted in Gap Selling principles identifying the true pain points of a target audience, validating those challenges through direct customer conversations, and using feedback to continuously refine both the product and go-to-market strategy. He has built and refined outbound sales frameworks, cold-calling systems, and scalable business development processes designed to create stronger product-market alignment, deeper customer adoption, and long-term brand stickiness.

Outside of his professional work, Chris serves on the Board of Directors and as a Strategic Advisor for Dogs2DogTags and is also involved with Brown County Honor Flights, The Reboot Project, and the University of Wisconsin–Green Bay Alumni Board.

A UW–Green Bay graduate, Chris is currently pursuing his MBA and continues to combine leadership, entrepreneurship, growth, and service throughout his professional and community work.

Rick Stokes Bio

VP of Market Management,
Sun Chemical

Rick Stokes is Vice President of Market Management at Sun Chemical, where he leads market strategy and analytics to support growth across key printing and packaging segments. With more than 34 years of experience in the packaging industry, Rick has held senior leadership roles spanning manufacturing, sales, marketing, business development, and market management, with a deep focus on inks, coatings, and adhesives for packaging applications.

Prior to his current role, Rick served in multiple executive positions within Sun Chemical’s Coatings Group and previously held global leadership roles at Michelman and Ashland, where he managed international sales organizations, developed growth strategies for emerging applications, and helped build industry-leading manufacturing and product platforms.  His career uniquely blends hands-on technical expertise with strategic marketing and commercial leadership. 

Rick is an engineer by training, holding a B.S. in Material Science Engineering from The Ohio State University, and an MBA with a focus on Economics and Finance from Ashland University.  He is a frequent speaker on packaging market trends, sustainability, technology evolution, and the future of printing and packaging, known for connecting technical innovation with real-world market dynamics

Nicole Onesti Bio

Corporate Marketing Manager,
CMD Corporation

Nicole Onesti is the Corporate Marketing Manager at CMD Corporation, where she leads marketing strategy for a global capital equipment manufacturer serving the converting and alternative energy industries. With more than 20 years of experience in marketing, communications, and manufacturing, Nicole specializes in connecting marketing strategy with business growth through digital marketing, content, brand development, sales enablement, and emerging technologies.

Throughout her career, Nicole has helped manufacturing organizations evolve how they reach customers, generate demand, and support complex B2B sales cycles. She is particularly passionate about finding practical ways to use AI, automation, data, and digital tools to help marketing and sales teams work smarter, strengthen customer engagement, and create measurable business impact.

Beyond her role at CMD, Nicole serves as Co-Chair of Women in the 5P Industries (Wi5P), helping advance networking, professional development, mentorship, and leadership opportunities across the pulp, paper, printing, packaging, and plastics industries.

Jeff Satterburg Bio

VP of Sales & Marketing,
PROOF

Jeff Satterburg is Vice President of Sale and Marketing at PROOF., where he helps lead the integration and growth of three established printing companies into one unified organization. With more than 20 years of experience spanning sales leadership, marketing, organizational transformation, and business
strategy, Jeff specializes in creating clarity where teams, systems, and customer expectations collide.

He is also the founder of NEXUSSHIFT Consulting and a 2026 Wisconsin Titan 100 honoree. Jeff believes the future of print belongs to organizations that move beyond selling products and become indispensable partners in solving meaningful business problems.

Bill Koehne Bio

Founder and Business Development Manager,
Packerland Websites

Bill Koehne is the Founder and Business Development Manager of Packerland Websites, where
he provides high-level strategies and tools that businesses and nonprofits need to promote
their brand. With more than 25 years of website design experience, Bill gained the digital
marketing expertise necessary for clients to achieve their marketing goals. He provides
concrete ideas and strategies to increase exposure, which leads to sales.


Bill earned a Business Administration degree with emphases in marketing and management at
UW-Green Bay. Prior to his current role, he co-owned a home construction and manufacturing
company for over 20 years. Equipped with a business owner’s knowledge and experience, he
knows what it takes to make a business grow and turn a profit.
As president of Green Bay Innovation Group, Bill is actively involved in managing the business
consortium’s day-to-day operations and advancing its future.


Outside of the work day, Bill is active in his church and community and currently serves as
president of Abrams Community Theater. He supports the local business community through
his involvement with the Greater Green Bay Chamber of Commerce, American Marketing
Association-Northeast Wisconsin Chapter, and the Brown County Homebuilders Association.
Bill and his wife, Joan, live in Abrams, Wisconsin, and have two children and two grandchildren.
Bill enjoys spending time with his family, hunting, sailing, traveling and mountain climbing,
having recently hiked to Mount Everest Base Camp.

Jen Fietz Bio

Founder and CEO,
Stokes RGA

Jen Fietz is the founder and CEO of Stoke RGA, a manufacturing-focused growth agency that helps
companies build more predictable, scalable revenue. She leads the Stoke team and the Revenue
Growth Accelerator (RGA), Stoke’s structured system for aligning strategy, sales, marketing and
operations around growth.

Through the RGA, Stoke works alongside manufacturing teams from
strategy through execution, building the systems, campaigns and commercial infrastructure needed
to turn growth plans into measurable results.

Jen brings deep experience working with manufacturers and is passionate about helping leadership
teams move beyond disconnected sales and marketing tactics toward a more intentional, repeatable
approach to growth.

Reminder: GBIG 2026-2027 Events

GBIG logo


September 8, 2026, from 3:00 pm to 5:00 pm

UW Platteville Engineering Visits the Valley
Holiday’s Pub & Grill 3950 N. Richmond St., Appleton, WI 54914
Meet with college leadership and learn how Green Bay & Fox Valley companies can benefit from partnering with UW-Platteville Engineering programs.
Cost: FREE – go to: www.greenbayinnovationgroup.com events to register

September 10, 2026, from 3:00 pm to 5:00 pm

Wi5P Presents: No One Succeeds Alone
Stadium View 1963 Holmgren Way, Green Bay, WI 54914
Explore how mentorship, collaboration, and belonging create the foundation of innovation, resilience, and long-term success.
Cost: $40.00 Non-Member; $25.00 Member – go to: www.greenbayinnovationgroup.com events to register

September 30, 2026, from 7:30 am to 3:30 pm

Sales & Marketing Technologies driven by AI, Google, and database management to increase revenue.
Miron Construction 1471 McMahon Dr., Neenah, WI 54956
5 Premier Speakers plus a panel of 6 Industry Experts, Networking
Cost: $100.00 – go to: www.greenbayinnovationgroup.com events to register

October 28, 2026, from 7:30 am to 4:30 pm

Food & Food Packaging
Alliant Center 1919 Alliant Energy Center Way, Madison, WI 53173
6 Premier Industry Speakers with updates on food and the food packaging industries.
Cost: $100.00 – go to: www.greenbayinnovationgroup.com events to register

Green Bay Innovation Group

Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.

Contact Information

Phone: 608-698-3333 
info@greenbayinnovationgroup.com
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