Nicole Onesti is the Corporate Marketing Manager at CMD Corporation, where she leads marketing strategy for a global capital equipment manufacturer serving the converting and alternative energy industries. With more than 20 years of experience in marketing, communications, and manufacturing, Nicole specializes in connecting marketing strategy with business growth through digital marketing, content, brand development, sales enablement, and emerging technologies.
Throughout her career, Nicole has helped manufacturing organizations evolve how they reach customers, generate demand, and support complex B2B sales cycles. She is particularly passionate about finding practical ways to use AI, automation, data, and digital tools to help marketing and sales teams work smarter, strengthen customer engagement, and create measurable business impact.
Beyond her role at CMD, Nicole serves as Co-Chair of Women in the 5P Industries (Wi5P), helping advance networking, professional development, mentorship, and leadership opportunities across the pulp, paper, printing, packaging, and plastics industries.
Jeff Satterburg is Vice President of Sale and Marketing at PROOF., where he helps lead the integration and growth of three established printing companies into one unified organization. With more than 20 years of experience spanning sales leadership, marketing, organizational transformation, and business strategy, Jeff specializes in creating clarity where teams, systems, and customer expectations collide.
He is also the founder of NEXUSSHIFT Consulting and a 2026 Wisconsin Titan 100 honoree. Jeff believes the future of print belongs to organizations that move beyond selling products and become indispensable partners in solving meaningful business problems.
Founder and Business Development Manager, Packerland Websites
Bill Koehne is the Founder and Business Development Manager of Packerland Websites, where he provides high-level strategies and tools that businesses and nonprofits need to promote their brand. With more than 25 years of website design experience, Bill gained the digital marketing expertise necessary for clients to achieve their marketing goals. He provides concrete ideas and strategies to increase exposure, which leads to sales.
Bill earned a Business Administration degree with emphases in marketing and management at UW-Green Bay. Prior to his current role, he co-owned a home construction and manufacturing company for over 20 years. Equipped with a business owner’s knowledge and experience, he knows what it takes to make a business grow and turn a profit. As president of Green Bay Innovation Group, Bill is actively involved in managing the business consortium’s day-to-day operations and advancing its future.
Outside of the work day, Bill is active in his church and community and currently serves as president of Abrams Community Theater. He supports the local business community through his involvement with the Greater Green Bay Chamber of Commerce, American Marketing Association-Northeast Wisconsin Chapter, and the Brown County Homebuilders Association. Bill and his wife, Joan, live in Abrams, Wisconsin, and have two children and two grandchildren. Bill enjoys spending time with his family, hunting, sailing, traveling and mountain climbing, having recently hiked to Mount Everest Base Camp.
Jen Fietz is the founder and CEO of Stoke RGA, a manufacturing-focused growth agency that helps companies build more predictable, scalable revenue. She leads the Stoke team and the Revenue Growth Accelerator (RGA), Stoke’s structured system for aligning strategy, sales, marketing and operations around growth.
Through the RGA, Stoke works alongside manufacturing teams from strategy through execution, building the systems, campaigns and commercial infrastructure needed to turn growth plans into measurable results.
Jen brings deep experience working with manufacturers and is passionate about helping leadership teams move beyond disconnected sales and marketing tactics toward a more intentional, repeatable approach to growth.
UW Platteville Engineering Visits the Valley Holiday’s Pub & Grill 3950 N. Richmond St., Appleton, WI 54914 Meet with college leadership and learn how Green Bay & Fox Valley companies can benefit from partnering with UW-Platteville Engineering programs. Cost: FREE – go to: www.greenbayinnovationgroup.com events to register
September 10, 2026, from 3:00 pm to 5:00 pm
Wi5P Presents: No One Succeeds Alone Stadium View 1963 Holmgren Way, Green Bay, WI 54914 Explore how mentorship, collaboration, and belonging create the foundation of innovation, resilience, and long-term success. Cost: $40.00 Non-Member; $25.00 Member – go to: www.greenbayinnovationgroup.com events to register
September 30, 2026, from 7:30 am to 3:30 pm
Sales & Marketing Technologies driven by AI, Google, and database management to increase revenue. Miron Construction 1471 McMahon Dr., Neenah, WI 54956 5 Premier Speakers plus a panel of 6 Industry Experts, Networking Cost: $100.00 – go to: www.greenbayinnovationgroup.com events to register
October 28, 2026, from 7:30 am to 4:30 pm
Food & Food Packaging Alliant Center 1919 Alliant Energy Center Way, Madison, WI 53173 6 Premier Industry Speakers with updates on food and the food packaging industries. Cost: $100.00 – go to: www.greenbayinnovationgroup.com events to register
PICO RIVERA, Calif. – E Labels has transformed its business by embracing Domino digital printing technology… not once, but twice… enabling the California-based label converter to expand into new markets, increase production efficiency, and better serve customers demanding shorter runs and faster turnaround times.
Jacky and Carlos Rivera
We caught up with Carlos Rivera (owner) and his daughter Jacky Rivera (CFO), to learn more about the business and their journey with Domino… from installing their first Domino N610i digital UV inkjet label press in 2019, to then adding a second N610i in 2024… and the exceptional changes and growth that their business has experienced because of it. Their story is highlighted in this VIDEO: E Labels & Domino
Serving customers across food and beverage, cosmetics, pharmaceutical, oil, and other industrial markets, E Labels has built its reputation on delivering high-quality labels while providing outstanding customer service. Today, the company produces millions of labels annually.
According to Carlos Rivera, investing in Domino digital printing technology has been one of the company’s most significant business decisions.
Game Changer
“Customers are looking for commitment on us being able to meet their requirements and deliver on time, and technology is the key,” said Carlos. “As soon as our first Domino press was installed, we started producing labels much faster than we could with flexographic printing. About 50 percent of our business moved to digital, and what really surprised me was seeing medium-sized runs transition to digital as well. It was a game changer.”
For E Labels, the shift to digital printing has opened new opportunities while allowing the company to offer greater flexibility and respond to customer demand in a highly efficient manner.
Jacky said the addition of Domino technology fundamentally changed the company’s capabilities.
“When I started here, we had two flexographic presses and we weren’t getting many short-run jobs,” she explained.”After adding Domino, we were able to produce smaller runs and multiple SKUs without charging customers more. That’s really where E Labels blossomed.”
Today, the family-owned company continues to maximize every square foot of its Pico Rivera facility while preparing for its next phase of growth.
“We’re a small company, but we’ve built a great team and invested in great machinery,” said Jacky. “That allows us to be better partners to our customers, and that’s why they keep coming back.”
Success Breeds Success
The company’s success with its first Domino press ultimately led to the installation of a second system to support increasing customer demand.
“Our first Domino helped us bring in more business,” Jacky said. “We needed the second one to help us continue growing.”
The benefits have extended beyond increased productivity. Employees quickly adapted to the technology, enabling faster onboarding and greater operational flexibility.
“It’s great equipment,” said Carlos. “Our employees learned it very quickly and can operate it independently. It’s simple.”
Press Operator Elvira Pacheco echoed that sentiment, noting that operating two Domino presses allows the production team to maximize efficiency by running multiple jobs simultaneously.
“The machine is easy to operate,” said Elvira. “Having two machines makes it easy to keep production moving because we can be working on one while setting up another. That’s why I’m always happy working here with Domino.”
Beyond the equipment itself, E Labels credits Domino’s service and support as an important part of its continued success.
The Domino Difference
“The Domino difference is that both the machine and the service speak for themselves,” said Jacky. “I’m proud to tell people we have two Domino presses. We’re a team, me and Domino.”
Looking ahead, Carlos said Domino will remain E Labels’ digital printing technology of choice as the company continues to expand.
“If I needed another digital press based on the demand we have today, I can almost guarantee it would be another Domino,” he said. “On a scale of one to ten, my satisfaction is a ten-plus. Investing in Domino has been the best technology upgrade we’ve made, and we’ve been extremely successful with it.”
As customer demand continues to evolve toward shorter runs, more SKUs, and faster delivery, E Labels believes its partnership with Domino positions the company for continued growth and success while maintaining the high level of quality and service its customers have come to expect.
About E Labels
E Labels is a family-owned label printing company based in Pico Rivera, CA. Established 26 years ago by Carlos Rivera, the company combines traditional values with cutting-edge technology to serve clients in various industries. With a focus on quality, reliability, and customer satisfaction, E Labels continues to evolve to meet the demands of today’s market. For more information on E Labels, please visit elabelsinc.com
About Domino
Domino is a leading manufacturer & distributor of digital printing and product identification solutions. Celebrating its 48th year in business, Domino is a global organization with world headquarters in the UK, and North America headquarters in Gurnee, IL. Domino has 25 subsidiaries, representation in over 120 countries, and over 3,000 employees worldwide. For more information on Domino digital printing, please visit dominodigitalprinting.com
Get links to the latest news, events, stories, and interviews from our 5P news members. Our goal is to remind the decision-makers in Wisconsin of the importance of our industry both historically, and more importantly, into the future.
Read the latest 93 Stories and Links on the Internet below.
Whether you’re making travel plans, concocting your own recipe, or composing an email, Artificial Intelligence offers great suggestions. AI has proven its value in so many different ways, so why not make the most of AI for your digital marketing?
In recent years, clients started asking us how to incorporate Artificial Intelligence tools into their marketing strategy. They want to go beyond traditional Search Engine Optimization (SEO) link to Local Presence SEO blog and take advantage of the latest technology available. Based on these requests, we now offer AI marketing strategies that move the promotional needle in the right direction. If you’re already optimizing for traditional SEO, you’re on the right track. With today’s widespread AI usage, search and ranking have expanded beyond Google and traditional SEO to incorporate AI tools. Many people read the AI Overviews that appear at the top of search result pages instead of clicking the links lower on the page. Getting found on the internet isn’t just a Google ranking anymore. The next step, incorporating AI marketing strategies, takes marketing to the next level.
Answer Engine Optimization
Packerland Websites now offers Answer Engine Optimization (AEO) in addition to traditional SEO. AEO positions businesses to be the answer to inquiries made to Google, Siri, Alexa, and other AI platforms. Plus, Packerland Websites’ AI Discoverability tools optimize content for ChatGPT and Google AI Overviews.
SEO Plans with AI Discoverability
Earlier this year, Packerland Websites introduced SEO plans that incorporate traditional SEO, AEO, and LLM (Large Language Model / AI Discoverability). Our SEO Essentials and SEO Managed Pro plans achieve results for businesses, even in high-competition industries like roofing, healthcare, hospitality, and banking. Our team also developed an SEO Campaign Planner. With a quick slide across the digital planner, business owners and marketing teams can determine which services fit their budget. We’re still calling it SEO because it’s cleaner than SEOAEOLLM.
Partner With AI Marketing Experts
For the latest in website and AI marketing strategies, contact our team in Green Bay, Wisconsin. We help businesses and nonprofits build a solid online presence with modern, effective websites. Then, we help them increase their reach, authority, and lead generation with Search Engine Optimization, Answer Engine Optimization, and AI Discoverability. Start your AI marketing journey with us today.
The Green Bay Innovation Group wants to thank VARC and Apricity for the outstanding tour of their impressive facilities and we are happy to provide donations to them. Recently VPI and VARC announced a strategic merger to expand disability services and employment across the State of Wisconsin. The merger brings together the mission driven organizations committed to empowering individuals of all abilities through personalized support, inclusive employment, and lifelong opportunity. VARC operates in thirteen locations across Wisconsin.
The additional services include:
Programing
Expanded Reach and Service Capacity
Amplified Advocacy and Community Impact
Expanded Business Partnerships and Customer Convenience
We want to thank the University of Wisconsin Platteville for being part of the tour and looking for opportunities to work and support VARC.
Green Bay Innovation would like to thank Apricity for providing an outstanding tour of their new update facilities, especially after the tornado in Menasha. Apricity was fine! Apricity is more than a contract packaging services:
Shrink Wrapping
Parts Assembly
Carton Packaging
Hand Assembly
Temporary Labor Alternative
Sample Preparation
POP Display
Inventory Management
Inspection
Die Cutting Services
Apricity runs entirely by individuals recovering from addiction and employs more than one hundred people at two facilities.
Green Bay Innovation Group
Bringing Green Bay Companies Together. Green Bay Innovation Group is committed to building an authentic networking experience where innovation can thrive.
